What We Do

Caliber Group is a brand marketing, public relations and interactive firm. We are experts in educating, engaging and motivating audiences to build relationships and brand loyalty.

Mature organizations often seek our help when they are in leadership transition, experiencing a crisis, need help launching a new product or service, or require repositioning to grow. Start-ups and emerging companies engage us to launch or expand their brands to respond to market competition or opportunities. All organizations engage with us when they need a strategic partner that knows their business, connects the dots and excels at delivering results.

To learn more about our services or industry expertise, select a category below.


Caliber Group’s brand marketing team offers stand-out brand strategy, creative, advertising and media planning/buying services designed to help companies develop or revitalize their brands across the entire brand life cycle.


  • Brand Audits, Messaging & Positioning
  • Marketing, Advertising & Brand Strategy
  • Media Planning & Buying Services – Print, Broadcast & Online
  • Advertising Campaigns
  • Marketing Collateral Materials
  • Copywriting & Editing
  • Custom Video & Photography
  • Direct Marketing
  • Environmental Graphics & Signage
  • Logo & Identity Development, Brand Guidelines Manual, & Stationery Packages
  • Online Sales Lead Generation & Nurturing Programs
  • Illustration & Infographics
  • Market Research & Perception Studies
  • Multimedia Presentations
  • Packaging Design
  • Tradeshow Marketing

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Solar Zone - Branding & e-Blasts

Client: Solar Zone at the UA Tech Park


Caliber Group’s digital team has been creating and implementing online marketing strategies and tools for more than two decades. The following is a list of the services we provide through both internal and external teams, depending on the client’s overall brand marketing strategy.



  • Website Architecture Planning & Interface Design
  • Website Content Development
  • Website Production & Programming
  • Database Design & Development
  • Animation
  • Website Management & Maintenance
  • Content Management Systems (CMS), Mobile & Responsive Websites
  • E-commerce & Password Protected Site Development
  • Search Engine Marketing (SEM)
  • Search Engine Optimization (SEO)
  • Pay Per Click (PPC) Advertising Campaigns
  • Mobile Marketing
  • Mobile Texting Campaigns
  • App Development
  • Microsites
  • QR Code Campaigns
  • Online Static & Interactive Advertisements
  • Social Media Advertising
  • Email Marketing
  • Online Video & Podcasting
  • Online Content Development
  • Social Media Strategy, Management & Training
  • Online Metrics Reporting
  • User Interface Audits & Development
  • Blog Development & Content Creation

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Radiology Ltd. - Advertisement, Mammography Kit & Website

Client: Radiology Ltd.

Public Relations

For more than two decades, Caliber Group has helped organizations and their leaders build successful reputations and relationships critical to meeting company objectives. We utilize the strategic four-step process and Code of Ethics and Professional Standards adopted by the Public Relations Society of America. All crisis communications, media relations and issues/reputation management campaigns are focused on results, often measured by a positive shift in audience opinions, behaviors and sales.


  • Public Relations Strategy & Consultation
  • Publicity & Media Relations
  • Community Relations & Outreach
  • Crisis Communications/Reputation Management
  • Message Strategy Development
  • Issues Management/Grassroots Campaigns
  • Content Development
  • Public Presentation Planning & Coordination
  • Opinion & Reputation Research
  • Media Spokesperson Training
  • Leadership Coaching
  • Special Events
  • Social Media
  • Media Monitoring Services

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Solar Zone Social Media and Public Relations

Client: Solar Zone at the UA Tech Park

Social Media

Social media is a powerful tool that we frequently integrate into our clients’ marketing and interactive campaigns to educate and engage audiences and reach branding and awareness goals. Caliber Group also provides social media monitoring, content and ROI activity analysis.


  • Social Media Strategy Development
  • Social Account Branding
  • Content Posting and Community Management
  • Social Campaigns
  • Social Media Monitoring & Engagement Analysis
  • Training
  • Social Media Policies
  • Blog Development & Content Creation

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Bogutz & Gordon - Legal on 4 Publicity

Client: Bogutz & Gordon

What We Know

Caliber Group’s team has deep experience working in many industries.
Please click on one of our key client industries below to learn more.

Biotech & Bioscience

For more than two decades, the Caliber team has helped biotech/bioscience companies, healthcare systems, hospitals, medical groups and medical device companies grow, thrive, adapt and reposition. We know how to effectively communicate and build relationships with patients, physicians, partners, investors, media and other key stakeholders to build brand preference, loyalty and marketshare.

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The Caliber team has more than two decades of experience working with hospitals, physician groups, specialty service lines, behavioral health organizations, medical device companies, medical trade organizations, bioscience and biotechnology companies. We understand the highly evolving and competitive healthcare landscape that organizations are navigating to reposition for the future. We provide executive leadership with strategic thinking and breakthrough campaigns to solve business challenges and meet revenue goals.

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Financial Marketing

For more than 20 years, the Caliber team has represented financial and professional service clients ranging from commercial banks, credit unions, financial and investment advisors, venture capitalists, private equity firms, and accounting and law firms.

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Produce & Agriculture

The Caliber team has helped produce and agriculture companies expand their retail and consumer markets for more than 20 years. We have provided integrated brand marketing, public relations, crisis communications, social media and interactive services to help our clients successfully weather crises, expand, merge, launch new products and enter new markets.

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Real Estate & Development

The Caliber team has worked with developers, homebuilders, planners, brokers, realtors and investors to position, brand and market nearly every real estate category–from commercial and residential to retail. We have provided brand marketing and public relations support to clients during all stages of the real estate project, including planning and zoning, construction, project launch, sales and close of the project.

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The Caliber team has worked with high tech firms in all stages of their lifecycle–from startup to established companies. We understand how to reach business customers in specific niches using targeted strategies that get results. Our team has a knack for simplifying complex information and differentiating our clients from their competitors using powerful marketing and communication tools.

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The Caliber team has deep experience in the education sector. We have developed branding, marketing and public relations campaigns for educational organizations ranging from public and private colleges, universities and K-12 schools/districts and online education/training companies.

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Caliber has a deep understanding of the unique challenges that nonprofits face in today’s challenging market environment. Our experience is far reaching in every corner of the nonprofit sector. We provide nonprofit leadership teams the strategic thinking and experience needed to reposition their organization for growth, mergers and acquisitions, new products and services and evolving competition. Some of the many services we provide include: leadership development, crisis and merger communications, brand development and positioning strategy, board and staff media and communications training, fundraising support materials, and board and senior leadership team meeting facilitation.

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Select Client History

Our current and past clients represent some of the most well-respected brands in their marketplace.
Below are selected clients within various industries.

  • Accelerate Diagnostics
  • Arizona Board of Regents
  • Arizona Center for Innovation
  • Arizona Forward
  • Arizona Oncology
  • AZ Earn to Learn
  • BeachFleishman
  • BIO5 Institute
  • Bogutz & Gordon
  • Critical Path Institute
  • Capital Quest, Inc.
  • Carondelet Health Network
  • Casa de los Niños
  • Children’s Clinics
  • Children’s Museum Tucson
  • Commerce Bank of Arizona
  • Compass/SAMHC Behavioral Health
  • Diamond Ventures
  • Gammage & Burnham
  • Greener Fields Together
  • Harms Study Group Foundation
  • Harvest Sensations
  • HTG Molecular
  • Hughes Federal Credit Union
  • Imagine Greater Tucson
  • Live the Solution
  • LVA Urban Design Studio
  • Main Gate Square
  • MindPlay
  • Miramonte Homes
  • Mr. Beer
  • NatureSweet
  • NHS Phoenix
  • Paradise Valley Unified School District
  • Pasadera Behavioral Health Network
  • PICOR Commercial Real Estate
  • Playability Toys
  • Radiology Ltd.
  • Rain Bird International, Inc.
  • Roche
  • Ronald McDonald House Charities of Southern Arizona
  • SalutarisMD
  • Sierra Vista Regional Health Center
  • Stone Canyon
  • The Centers for Habilitation
  • Therapeutic Riding of Tucson (TROT)
  • Tucson Metropolitan Chamber of Commerce
  • Tucson Museum of Art
  • United Way of Southern Arizona
  • University of Arizona
    • College of Public Health
    • Department of Athletics
    • Honors College
    • Tech Parks Arizona
    • UA Online
  • Vante Medical Devices

Caliber Work Flow

We’ve created a work flow process designed to improve communications, maximize efficiencies and achieve expectations.

1. engage

Review and respond to the client request for services, identify team and process and obtain client approval to research and develop brand strategy and creative concepts.

2. research

Research then define the situation analysis including marketing goals and objectives, problems/weaknesses, opportunities/strengths, target audiences, market conditions, competition, consumer opinions and brand preference.

3. create

Create three to five different creative concepts for each visual representation of the brand strategy, evaluate then obtain client approval on one direction and make refinements before production.

4. develop

Develop a marketing, public relations and brand strategy, including tactics, time frames and budget. Obtain client approval to execute strategies.

5. execute

Select outside consultants to work with internal teams to execute all elements of the strategy and creative concepts recommended.

6. evaluate

Monitor campaign and measure results and client satisfaction. If market conditions or consumer response warrant, we modify the plan to achieve desired results.