1. engage
Review and respond to the client request for services, identify team and process and obtain client approval to research and develop brand strategy and creative concepts.
What We Do
Caliber Group is a brand marketing, public relations and interactive firm. We are experts in educating, engaging and motivating audiences to build relationships and brand loyalty.
Mature organizations often seek our help when they are in leadership transition, experiencing a crisis, need help launching a new product or service, or require repositioning to grow. Start-ups and emerging companies engage us to launch or expand their brands to respond to market competition or opportunities. All organizations engage with us when they need a strategic partner that knows their business, connects the dots and excels at delivering results.
To learn more about our services or industry expertise, select a category below.
Marketing
Caliber Group’s brand marketing team offers stand-out brand strategy, creative, advertising and media planning/buying services designed to help companies develop or revitalize their brands across the entire brand life cycle.
Services
- Brand Audits, Messaging & Positioning
- Marketing, Advertising & Brand Strategy
- Brand Development & Rebranding
- Media Planning & Buying Services – Print, Broadcast & Online
- Brand Reputation & Crisis Management
- Advertising Campaigns
- Marketing Collateral Materials
- Copywriting & Editing
- Custom Video & Photography
- Direct Marketing
- Environmental Graphics & Signage
- Logo & Identity Development, Brand Guidelines Manual, & Stationery Packages
- Online Sales Lead Generation & Nurturing Programs
- Illustration & Infographics
- Market Research & Perception Studies
- Multimedia Presentations
- Packaging Design
- Tradeshow Marketing
Client: CODAC
Digital
Caliber Group’s digital team has been creating and implementing online marketing strategies and tools for more than two decades. The following is a list of the services we provide through both internal and external teams, depending on the client’s overall brand marketing strategy.
Services
- Website Architecture Planning & Interface Design
- Website Content Development
- Website Production & Programming
- Database Design & Development
- Animation
- Website Management & Maintenance
- Content Management Systems (CMS), Mobile & Responsive Websites
- E-commerce & Password Protected Site Development
- Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
- Pay Per Click (PPC) Advertising Campaigns
- Mobile Marketing
- Mobile Texting Campaigns
- App Development
- Microsites
- QR Code Campaigns
- Online Static & Interactive Advertisements
- Social Media Advertising
- Email Marketing
- Online Video & Podcasting
- Online Content Development
- Social Media Strategy, Management & Training
- Online Metrics Reporting
- User Interface Audits & Development
- Blog Development & Content Creation
- Brand Reputation & Crisis Management
Client: AZ Earn to Learn
Public Relations
The Caliber Group has helped clients across multiple industries build, expand and protect their organizations and brands using public relations and reputation management strategies that engage and build bridges with key customers and stakeholders impacting an organization’s success.
The successful outcomes we achieve for our clients are built on decades of experience working with diverse organizations and audiences and a passion for helping our clients achieve their desired outcomes. We also have built unparalleled relationships with the media and business, political, nonprofit, and religious leaders.
Caliber’s crisis management team is available 24/7 to help manage internal and external threats to reputations, including issues related to food safety, product recalls, plant/business closings, criminal litigation, data breaches, deaths/serious injuries, ethics violations, mergers and acquisitions, leadership changes, and activist opposition.
Let Caliber help you navigate through today’s evolving communications landscape to elevate your organization’s reputation, conquer a communications crisis, collaborate with industry leaders, or capitalize on investment, sales and growth opportunities.
We look forward to working with you.
Services
- Crisis, issues and reputation management
- Litigation support PR services
- Labor and Employment Litigation
- Public relations strategy and consultation
- Message strategy development
- Multi-media campaign development and management
- Earned media, publicity, opinion pieces
- Newswriting and editing
- News distribution and media monitoring
- Media relations
- Media spokesperson training
- Speechwriting
- Presentation coaching
- Brand storytelling
- Blogs, articles
- Testimonials
- Videos
- Photograaphy
- Website copywriting and editing
- Community relations
- Research: audience personas, opinions, share of voice, brand reputation
- Social media management, content creation, audience engagement reporting
- Leadership coaching and development
- Change management consultation
- Public affairs and grassroots campaigns
Client: EuroFresh Farms
Client: Temp Connection
What We Know
Caliber Group’s team has deep experience working in many industries.
Please click on one of our key client industries below to learn more.
Biotech & Bioscience
The Caliber team has helped biotech/bioscience companies, healthcare systems, hospitals, medical groups and medical device companies grow, thrive, adapt and reposition. We know how to effectively communicate and build relationships with patients, physicians, partners, investors, media and other key stakeholders to build brand preference, loyalty and marketshare.
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Healthcare
The Caliber team has helped hospitals, physician groups, specialty service lines, behavioral health organizations, medical device companies, medical trade organizations, bioscience and biotechnology companies evolve and navigate the competitive healthcare landscape. We provide executive leadership with strategic thinking and breakthrough campaigns to solve business challenges and meet revenue goals.
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Financial Marketing
The Caliber team has helped financial and professional service clients — ranging from commercial banks, credit unions, financial and investment advisors, venture capitalists, private equity firms and accounting and law firms — strengthen their brands, attract new customers, and increase profits.
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Produce & Agriculture
The Caliber team has worked extensively with produce and agriculture companies, helping them expand their retail and consumer markets. We have provided integrated brand marketing, public relations, crisis communications, social media and interactive services to help our clients successfully weather crises, expand, merge, launch new products and enter new markets.
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Real Estate & Development
The Caliber team has worked with developers, homebuilders, planners, brokers, realtors and investors to position, brand and market nearly every real estate category – from commercial and residential to retail. We have provided brand marketing and public relations support to clients during all stages of the real estate project, including planning and zoning, construction, project launch, sales and close of the project.
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Technology
The Caliber team has worked with high tech firms in all stages of their lifecycle – from startup to established companies. We understand how to reach business customers in specific niches using targeted strategies that get results. Our team has a knack for simplifying complex information and differentiating our clients from their competitors using powerful marketing and communication tools.
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Education
The Caliber team has deep experience in the education sector. We have developed branding, marketing and public relations campaigns for educational organizations ranging from public and private colleges, universities and K-12 schools/districts and online education/training companies.
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Nonprofit
The Caliber team provides nonprofit leadership teams the strategic thinking and experience needed to reposition their organization for growth, mergers and acquisitions, new products and services and evolving competition. The services we provide include leadership development, crisis and merger communications, brand development and positioning strategies, board and staff media and communications training, and board and senior leadership team meeting facilitation.
Learn more ›Select Client History
Our current and past clients represent some of the most well-respected brands in their marketplace.
Below are selected clients within various industries.
- Accelerate Diagnostics
- Arizona Board of Regents
- Arizona Forward
- Arizona Oncology
- AZ Earn to Learn
- BeachFleishman
- BIO5 Institute
- Bogutz & Gordon
- Boys & Girls Clubs of Tucson
- Critical Path Institute
- Capital Quest, Inc.
- Carondelet Health Network
- Casa de los Niños
- Children’s Clinics
- Children’s Museum Tucson
- CODAC Health, Recovery & Wellness
- Commerce Bank of Arizona
- Compass/SAMHC Behavioral Health
- Cottonwood Properties – Dove Mountain
- Crowne West Realty – Gladden Farms
- Diamond Ventures
- DVI Equity Partners
- Easterseals Blake Foundation
- Fox Tucson Theatre
- Gammage & Burnham
- Greener Fields Together
- Harms Study Group Foundation
- Harvest Sensations
- HTG Molecular
- Hughes Federal Credit Union
- Imagine Greater Tucson
- Live the Solution
- LVA Urban Design Studio
- LUMai
- Main Gate Square
- MDC Associates
- MindPlay
- Miramonte Homes
- Mr. Beer
- NatureSweet
- NHS Phoenix
- Paradise Valley Unified School District
- Pasadera Behavioral Health Network
- PICOR Commercial Real Estate
- Playability Toys
- PRO*ACT USA
- Radiology Ltd.
- Rain Bird International, Inc.
- Regulonix
- Roche
- Ronald McDonald House Charities of Southern Arizona
- SalutarisMD
- Sierra Vista Regional Health Center
- SOLON
- Stone Canyon
- Sun Corridor, Inc.
- The Centers for Habilitation
- Therapeutic Riding of Tucson (TROT)
- Tucson Metropolitan Chamber of Commerce
- Tucson Museum of Art
- United Way of Southern Arizona
- University of Arizona
- Arizona Athletics
- College of Public Health
- Honors College
- Tech Parks Arizona
- UA Online – now Arizona Online
- University of Arizona Center for Innovation
- University of Arizona Center for Innovation in Brain Sciences
- Vante Medical Devices
- Westland Resources
Caliber Work Flow
We’ve created a work flow process designed to improve communications, maximize efficiencies and achieve expectations.
2. research
Research then define the situation analysis including marketing goals and objectives, problems/weaknesses, opportunities/strengths, target audiences, market conditions, competition, consumer opinions and brand preference.
3. create
Create three to five different creative concepts for each visual representation of the brand strategy, evaluate then obtain client approval on one direction and make refinements before production.
4. develop
Develop a marketing, public relations and brand strategy, including tactics, time frames and budget. Obtain client approval to execute strategies.
5. execute
Select outside consultants to work with internal teams to execute all elements of the strategy and creative concepts recommended.
6. evaluate
Monitor campaign and measure results and client satisfaction. If market conditions or consumer response warrant, we modify the plan to achieve desired results.
Social Media
Social media is a powerful tool that we integrate into our clients’ marketing and interactive campaigns to educate and engage audiences and reach branding and awareness goals. Caliber Group also provides social media monitoring, content and ROI activity analysis.
Services
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