Who We Are

Caliber is a brand marketing, public relations and interactive firm based in Arizona representing clients across the U.S. that engage with national and international customers.

We are experts at building brand awareness, differentiation, preference, and loyalty for our clients’ organizations, products, services, ideas and initiatives.

We are the strategic business partner that organizations turn to when faced with a business or market challenge that requires breakthrough thinking to outpace the competition or better serve their customers.

If you are looking for greater results to reach that next level, we are the ideal partner.

Leadership Team

Linda Welter, APR

Principal | CEO

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Kerry Stratford

Principal | President | Chief Creative Officer

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Our Values


We are unwavering in our pursuit of excellence and innovation.


We deliver on our promises.


We are honest, genuine, and fair.


We solve problems through innovative thinking.


We are loyal advocates to our company and clients.


The Caliber Group is a strategic partner or a member of the following organizations.

American Advertising Federation Tucson Chapter logo
American Institute of Graphic Arts logo
Arizona Forward logo
Arizona Small Business Association logo
BioIndustry Association of Southern Arizona logo
Bioscience's Leadership Council of Southern Arizona logo
Counselors Academy logo
Greater Tucson Leadership logo
Imagine Greater Tucson logo
Local First Arizona logo
Public Relations Society of America logo
Startup Tucson logo
Tucson Hispanic Chamber of Commerce logo

Agency Management Institute

Caliber Group is an accredited member of the Agency Management Institute (AMI), a management consulting firm that has been recognized by business authorities such as The Wall Street Journal, The New York Times and The Washington Post. AMI provides a platform to build strong alliances with other agencies, creating a network of other professionals that can be leveraged. The organization requires a continuous 40 hours of education annually to remain on the cutting-edge of what is taking place in the industry. This accredited class of agencies is an elite group of less than 100 privately owned firms that find value in investing in their growth and success, for the ultimate benefit of their clients.


The Caliber team has been recognized for strategic marketing, public relations and creative excellence in national, regional and local competitions, including the Hermes Creative Awards, GD USA American Graphic Design Awards, MarCom Awards, Healthcare Marketing Report’s Annual Healthcare Advertising Awards and many more. We have also received numerous ADDYs from the Tucson Advertising Federation and IMPACT Awards from the Southern Arizona Chapter of the Public Relations Society of America (PRSA). In addition, our creative work has been featured in national design publications, as well as numerous books published in the United States and abroad. We have also been acknowledged by local civic and professional organizations as leaders in our communities.

American Advertising Federation Tucson Chapter logo
Greater Tucson Leadership logo
International Association of Business Communicators logo
Metropolitan Pima Alliance logo
Public Relations Society of America logo
MarCom Awards logo
Hermes Creative Awards logo
2010 Graphic Design USA Winner logo


We are always looking for great people who embody our values and have the experience, passion, talent and attitude to achieve our goals. If you think you have what it takes and would fit in well at Caliber, send a cover letter and resume to HR@calibergroup.com.