Digital

Caliber Group’s digital team has been creating and implementing online marketing strategies and tools for more than two decades. The following is a list of the services we provide through both internal and external teams, depending on the client’s overall brand marketing strategy.

Services

Website Architecture Planning & Interface Design
Website Content Development
Website Production & Programming
Database Design & Development
Animation
Website Management & Maintenance
Content Management Systems (CMS), Mobile & Responsive Websites
E-commerce & Password Protected Site Development
Search Engine Marketing (SEM)
Search Engine Optimization (SEO)
Pay Per Click (PPC) Advertising Campaigns
Mobile Marketing
Mobile Texting Campaigns
App Development
Microsites
QR Code Campaigns
Online Static & Interactive Advertisements
Social Media Advertising
Email Marketing
Online Video & Podcasting
Online Content Development
Social Media Strategy, Management & Training
Online Metrics Reporting
User Interface Audits & Development
Blog Development & Content Creation
Brand Reputation & Crisis Management

Select Client History

Accelerate Diagnostics
Arizona Athletics
Arizona Forward
AZ Earn to Learn
Bogutz & Gordon
Carondelet Health Network
Casa de los Niños
Children’s Clinics
CODAC
Diamond Ventures
Gammage & Burnham
HTG Molecular
Hughes Federal Credit Union
Imagine Greater Tucson
Live the Solution
LVA Urban Design Studios
Main Gate Square
Ottobock Orthopedic Services US
Pasadera Behavioral Health Network
PICOR Commercial Real Estate
Radiology Ltd.
Ronald McDonald House Charities of Southern Arizona
SalutarisMD
Solar Zone @ the UA Tech Park
SOLON
Tech Parks Arizona
Therapeutic Riding of Tucson (TROT)
Vante Medical Devices

In these uncertain times, companies from small businesses to major brands are turning to digital marketing and social media to offer valuable content, build brand credibility and engage with audiences. Consumers across the globe have dramatically increased their reliance on technology. So, including these tactics in your marketing strategy enables you to access to nearly half of the world’s population.

Reach Your Audiences with Greater Precision

Digital marketing and social media provide a way to find and appeal to your target audience(s) where they spend time online. By A/B testing content and using variables like affinities and demographics, you can craft ads that are more likely to appeal to potential customers. And actionable insights allow you to determine which digital tactics are working most effectively and pivot your strategy based on those insights. In short, creating digital and social media campaigns gives you much more flexibility and control than traditional media, and allows you to modify your approach quickly and easily to increase your ROI.
Remember Your Marketing “Must Haves”
Marketing knowledge will guide your decision making on how best to connect with those most likely to purchase your products:
Know your audiences (demographics, psychographics, interests, pain points and social media habits).
Examine your top three competitors (study their marketing approach, calls to action and use of advertising mediums).
Promote your product’s edge (key differentiators that makes your product stand out against the competition).
Should I Advertise in Uncertain Times?
These are truly unprecedented times and it begs the question, “Should I advertise when I can’t sell anything right now?” It’s absolutely true that people are more anxious about spending money in uncertain times, but selling goods is only one component to consider. Using digital and social media can build your customer base and increase customer loyalty and advocacy by engaging audiences in activities and experiences that build appreciation, trust and emotional connections with your brand.
How to Position Your Brand for Future Success
If you truly understand the values, concerns and aspirations of your target market, then you know what type of non-sales information to share. For example, use social media to share valuable content that alleviates a current top-tier concern. Or content that shows you are committed to issues important to customers. The goal is to humanize your brand and demonstrate that your company can be counted on in good times and bad.
“The Only Constant is Change”
Early during the coronavirus crisis there was hope that the economic damage and ensuing recovery would be “V-shaped” with an acute free fall, followed by a quick recovery. However, we are now faced with the impending reality that the coronavirus lockdown may fundamentally change how people, businesses and government entities interact. In other words, what we once defined as “normal,” may never be normal again. That means it’s time to develop strategies and seek unique opportunities to evolve in a down market and when competitors may be making misguided business decisions rooted in fear.
Be a Part of the Conversation
Hubspot, a leading digital marketing automation platform, recently examined data from its over 70,000 global customer base and found that during this crisis customers are researching brands more heavily online as compared to a year ago, fueling an increase in customer-initiated conversations with brand representatives. They also found that marketing has pivoted to the creation of online content that’s informative, resourceful and responsive to the current pandemic landscape. Watch the full presentation, sponsored by the Tucson Metro Chamber.
### Bree Richmond manages client relationships, integrated marketing campaigns and project teams at Caliber where she never loses sight of the big picture while overseeing the most minute and critical details. She has 20 plus years of business, brand management and strategic marketing experience communicating with B2B and B2C audiences including serving as the Creative Services Specialist for Roche Tissue Diagnostics. Her experience has taught her the importance of clear communication, accountability and measurable results. Bree currently serves on the American Advertising Federation Tucson board of directors, is a member of Tucson Young Professionals and graduated summa cum laude from the University of Arizona with a bachelor’s degree in visual communications.”

See our Portfolio

Featured Project

PICOR Commercial Real Estate

Accelerate Diagnostics
University of Arizona Athletics
UA Online
Hughes Federal Credit Union
Altura
Seashore Fruit and Produce Company
Roberts Alexonis
BeMedSmart
HTG Molecular
Vante Medical Devices
GF Properties / Three Springs of Durango
First United Realty / Sopori Ranch
Solar Zone at the UA Tech Park
SalutarisMD
PICOR Commercial Real Estate
Enclave at Cypress Grove
EuroFresh Farms
Children's Clinic
CODAC Behavioral Health Services, Inc.
AZ Earn to Learn
EuroFresh Farms
Casa de los Niños
Gammage & Burnham
Radiology Ltd.
Radiology Ltd. - Screenings For Life
Arizona Forward
Hughes Federal Credit Union

CODAC Behavioral Health Services, Inc.
Caliber has served as a strategic partner to CODAC and its senior leadership team for more than 10 years to brand the organization, develop and market programs and assess the relevancy of services, identify target audiences and determine future organizational needs based on the changing healthcare landscape.
Enclave at Cypress Grove
Caliber created a brand for Enclave at Cypress Grove, a new golf resort community in Seaside, California—adjacent to Monterey. Positioning and messaging was key to highlighting the upscale, central coast living along with well-established golf courses and attainable pricing, during the recession. An integrated strategy of online marketing, print advertising and on-site events and displays supported sales and drove traffic to the sales center.
Vante Medical Devices
Caliber renamed and branded a global leader in the medical device manufacturing industry that had sold its name along with a division of the company. Our team developed a highly targeted and integrated approach to the launch of the new company brand with tradeshow promotions, micro-marketing to key customers, event sponsorships, advertising and online marketing; all timed for maximum impact to engage current and potential customers with the new brand.
EuroFresh Farms
Caliber’s work for EuroFresh Farms included an integrated marketing strategy to increase sales of the company’s produce through the promotion of a prestigious award, “ChefsBest”, from the American Culinary Institute. The campaign integrated tradeshow marketing, print advertising, micro-marketing packages to key customers, a VIP event and publicity with key trade publications. Online marketing was also used to reach audiences and included a mobile website, landing page, online video, digital advertising, email marketing and social strategies.
Diamond Ventures - Stone House
Caliber developed a unique brand and sales support materials for Stone House, a custom lot community in Santa Cruz County, Arizona. Our work included creation of the logo, websites, print ads and other sales collateral.
AZ Earn to Learn
Caliber branded and launched AZ Earn to Learn, a new program in partnership with Arizona’s three public universities and the Arizona Board of Regents, which offers higher education opportunities to low-income students. The brand launch was very successful and has been recognized by financial institutions nationally and by numerous states because of its groundbreaking approach.

Services

Industries

Digital

Services

Select Client History

Reach Your Audiences with Greater Precision

Remember Your Marketing “Must Haves”

Should I Advertise in Uncertain Times?

How to Position Your Brand for Future Success

“The Only Constant is Change”

Be a Part of the Conversation

Industries

Featured Project