Digital

Caliber Group’s digital team has been creating and implementing online marketing strategies and tools for more than two decades. The following is a list of the services we provide through both internal and external teams, depending on the client’s overall brand marketing strategy.

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Services

  • Website Architecture Planning & Interface Design
  • Website Content Development
  • Website Production & Programming
  • Database Design & Development
  • Animation
  • Website Management & Maintenance
  • Content Management Systems (CMS), Mobile & Responsive Websites
  • E-commerce & Password Protected Site Development
  • Search Engine Marketing (SEM)
  • Search Engine Optimization (SEO)
  • Pay Per Click (PPC) Advertising Campaigns
  • Mobile Marketing
  • Mobile Texting Campaigns
  • App Development
  • Microsites
  • QR Code Campaigns
  • Online Static & Interactive Advertisements
  • Social Media Advertising
  • Email Marketing
  • Online Video & Podcasting
  • Online Content Development
  • Social Media Strategy, Management & Training
  • Online Metrics Reporting
  • User Interface Audits & Development
  • Blog Development & Content Creation

Brand Reputation & Crisis Management

Select Client History

  • Accelerate Diagnostics
  • Arizona Athletics
  • Arizona Forward
  • AZ Earn to Learn
  • Bogutz & Gordon
  • Carondelet Health Network
  • Casa de los Niños
  • Children’s Clinics
  • CODAC
  • Diamond Ventures
  • Gammage & Burnham
  • HTG Molecular
  • Hughes Federal Credit Union
  • Imagine Greater Tucson
  • Live the Solution
  • LVA Urban Design Studios
  • Main Gate Square
  • Ottobock Orthopedic Services US
  • Pasadera Behavioral Health Network
  • PICOR Commercial Real Estate
  • Radiology Ltd.
  • Ronald McDonald House Charities of Southern Arizona
  • SalutarisMD
  • Solar Zone @ the UA Tech Park
  • SOLON
  • Tech Parks Arizona
  • Therapeutic Riding of Tucson (TROT)
  • Vante Medical Devices

In these uncertain times, companies from small businesses to major brands are turning to digital marketing and social media to offer valuable content, build brand credibility and engage with audiences. Consumers across the globe have dramatically increased their reliance on technology. So, including these tactics in your marketing strategy enables you to access to nearly half of the world’s population.

Reach Your Audiences with Greater Precision

Digital marketing and social media provide a way to find and appeal to your target audience(s) where they spend time online. By A/B testing content and using variables like affinities and demographics, you can craft ads that are more likely to appeal to potential customers. And actionable insights allow you to determine which digital tactics are working most effectively and pivot your strategy based on those insights. In short, creating digital and social media campaigns gives you much more flexibility and control than traditional media, and allows you to modify your approach quickly and easily to increase your ROI.

Remember Your Marketing “Must Haves”

Marketing knowledge will guide your decision making on how best to connect with those most likely to purchase your products:
  • Know your audiences (demographics, psychographics, interests, pain points and social media habits).
  • Examine your top three competitors (study their marketing approach, calls to action and use of advertising mediums).
  • Promote your product’s edge (key differentiators that makes your product stand out against the competition).

Should I Advertise in Uncertain Times?

These are truly unprecedented times and it begs the question, “Should I advertise when I can’t sell anything right now?” It’s absolutely true that people are more anxious about spending money in uncertain times, but selling goods is only one component to consider. Using digital and social media can build your customer base and increase customer loyalty and advocacy by engaging audiences in activities and experiences that build appreciation, trust and emotional connections with your brand.

How to Position Your Brand for Future Success

If you truly understand the values, concerns and aspirations of your target market, then you know what type of non-sales information to share. For example, use social media to share valuable content that alleviates a current top-tier concern. Or content that shows you are committed to issues important to customers. The goal is to humanize your brand and demonstrate that your company can be counted on in good times and bad.

“The Only Constant is Change”

Early during the coronavirus crisis there was hope that the economic damage and ensuing recovery would be “V-shaped” with an acute free fall, followed by a quick recovery. However, we are now faced with the impending reality that the coronavirus lockdown may fundamentally change how people, businesses and government entities interact. In other words, what we once defined as “normal,” may never be normal again. That means it’s time to develop strategies and seek unique opportunities to evolve in a down market and when competitors may be making misguided business decisions rooted in fear.

Be a Part of the Conversation

Hubspot, a leading digital marketing automation platform, recently examined data from its over 70,000 global customer base and found that during this crisis customers are researching brands more heavily online as compared to a year ago, fueling an increase in customer-initiated conversations with brand representatives. They also found that marketing has pivoted to the creation of online content that’s informative, resourceful and responsive to the current pandemic landscape.   Watch the full presentation, sponsored by the Tucson Metro Chamber.
### Bree Richmond manages client relationships, integrated marketing campaigns and project teams at Caliber where she never loses sight of the big picture while overseeing the most minute and critical details. She has 20 plus years of business, brand management and strategic marketing experience communicating with B2B and B2C audiences including serving as the Creative Services Specialist for Roche Tissue Diagnostics. Her experience has taught her the importance of clear communication, accountability and measurable results. Bree currently serves on the American Advertising Federation Tucson board of directors, is a member of Tucson Young Professionals and graduated summa cum laude from the University of Arizona with a bachelor’s degree in visual communications.



Featured Project

Radiology Ltd. - Advertisement, Mammography Kit & Website

Radiology Ltd.

  • Accelerate Diagnostics - Website

    Accelerate Diagnostics

  • University of Arizona Athletics - Landing Page, Web Banners and Social Media

    University of Arizona Athletics

  • UA Online - Web Banners and Social Media

    UA Online

  • Hughes Federal Credit Union - Web Banners, Landing Page and Social Media

    Hughes Federal Credit Union

  • Altura - Website and Web Banners

    Altura

  • Seashore Fruit and Produce Company - Website

    Seashore Fruit and Produce Company

  • Roberts Alexonis - Website

    Roberts Alexonis

  • BeMedSmart Campaign

    BeMedSmart

  • HTG website

    HTG Molecular

  • Vante - Website, Brochure & Advertisment

    Vante Medical Devices

  • Three Springs of Durango - Ads, Website & Environmental Signage

    GF Properties / Three Springs of Durango

  • Sopori Ranch - Website, Collateral & Ads

    First United Realty / Sopori Ranch

  • Solar Zone - Branding & e-Blasts

    Solar Zone at the UA Tech Park

  • Salutaris MD Website and Public Relations

    SalutarisMD

  • PICOR Commercial Real Estate - Website & Mobile Site

    PICOR Commercial Real Estate

  • Enclave at Cypress Grove - Brochure, Website & Advertisments

    Enclave at Cypress Grove

  • EuroFresh - ChefsBest Campaign

    EuroFresh Farms

  • Children's Clinics website and collateral

    Children's Clinic

  • CODAC website, ads and collateral

    CODAC Behavioral Health Services, Inc.

  • AZ Earn to Learn - Website & Devices

    AZ Earn to Learn

  • EuroFresh - e-Blast & Social Media

    EuroFresh Farms

  • Casa de los Niños - Brochure & Website

    Casa de los Niños

  • Gammage & Burnham - Pocket Folder, Advertisment & Website

    Gammage & Burnham

  • Radiology Ltd. - Advertisement, Mammography Kit & Website

    Radiology Ltd.

  • Radiology Ltd. - Screenings For Life Campaign Website and Bus Shelter

    Radiology Ltd. - Screenings For Life

  • Arizona Forward - Direct Mail, Social Media & Website

    Arizona Forward

  • Hughes Federal Credit Union - La Vida Local

    Hughes Federal Credit Union

  • Accelerate Diagnostics - Website
  • University of Arizona Athletics - Landing Page, Web Banners and Social Media
  • UA Online - Web Banners and Social Media
  • Hughes Federal Credit Union - Web Banners, Landing Page and Social Media
  • Altura - Website and Web Banners
  • Seashore Fruit and Produce Company - Website
  • Roberts Alexonis - Website
  • BeMedSmart Campaign
  • HTG website
  • Vante - Website, Brochure & Advertisment
  • Three Springs of Durango - Ads, Website & Environmental Signage
  • Sopori Ranch - Website, Collateral & Ads
  • Solar Zone - Branding & e-Blasts
  • Salutaris MD Website and Public Relations
  • PICOR Commercial Real Estate - Website & Mobile Site
  • Enclave at Cypress Grove - Brochure, Website & Advertisments
  • EuroFresh - ChefsBest Campaign
  • Children's Clinics website and collateral
  • CODAC website, ads and collateral
  • AZ Earn to Learn - Website & Devices
  • EuroFresh - e-Blast & Social Media
  • Casa de los Niños - Brochure & Website
  • Gammage & Burnham - Pocket Folder, Advertisment & Website
  • Radiology Ltd. - Advertisement, Mammography Kit & Website
  • Radiology Ltd. - Screenings For Life Campaign Website and Bus Shelter
  • Arizona Forward - Direct Mail, Social Media & Website
  • Hughes Federal Credit Union - La Vida Local
  • CODAC website, ads and collateral

    CODAC Behavioral Health Services, Inc.
    Caliber has served as a strategic partner to CODAC and its senior leadership team for more than 10 years to brand the organization, develop and market programs and assess the relevancy of services, identify target audiences and determine future organizational needs based on the changing healthcare landscape.

  • Enclave at Cypress Grove - Brochure, Website & Advertisments

    Enclave at Cypress Grove
    Caliber created a brand for Enclave at Cypress Grove, a new golf resort community in Seaside, California—adjacent to Monterey. Positioning and messaging was key to highlighting the upscale, central coast living along with well-established golf courses and attainable pricing, during the recession. An integrated strategy of online marketing, print advertising and on-site events and displays supported sales and drove traffic to the sales center.

  • Vante - Website, Brochure & Advertisment

    Vante Medical Devices
    Caliber renamed and branded a global leader in the medical device manufacturing industry that had sold its name along with a division of the company. Our team developed a highly targeted and integrated approach to the launch of the new company brand with tradeshow promotions, micro-marketing to key customers, event sponsorships, advertising and online marketing; all timed for maximum impact to engage current and potential customers with the new brand.

  • EuroFresh - ChefsBest Campaign

    EuroFresh Farms
    Caliber’s work for EuroFresh Farms included an integrated marketing strategy to increase sales of the company’s produce through the promotion of a prestigious award, “ChefsBest”, from the American Culinary Institute. The campaign integrated tradeshow marketing, print advertising, micro-marketing packages to key customers, a VIP event and publicity with key trade publications. Online marketing was also used to reach audiences and included a mobile website, landing page, online video, digital advertising, email marketing and social strategies.

  • Stone House - Brochure & Print

    Diamond Ventures - Stone House
    Caliber developed a unique brand and sales support materials for Stone House, a custom lot community in Santa Cruz County, Arizona. Our work included creation of the logo, websites, print ads and other sales collateral.

  • AZ Earn to Learn - Website & Devices

    AZ Earn to Learn
    Caliber branded and launched AZ Earn to Learn, a new program in partnership with Arizona’s three public universities and the Arizona Board of Regents, which offers higher education opportunities to low-income students. The brand launch was very successful and has been recognized by financial institutions nationally and by numerous states because of its groundbreaking approach.

  • CODAC website, ads and collateral
  • Enclave at Cypress Grove - Brochure, Website & Advertisments
  • Vante - Website, Brochure & Advertisment
  • EuroFresh - ChefsBest Campaign
  • Stone House - Brochure & Print
  • AZ Earn to Learn - Website & Devices