Education
The Caliber team has deep experience in the education sector. We have developed branding, marketing and public relations campaigns for educational organizations ranging from public and private colleges, universities and K-12 schools/districts and online education/training companies.
Select Client History
- Academy Del Sol
- Arizona Board of Regents
- Apta Software
- AZ Earn to Learn
- BASIS School
- BIO5 Institute
- Center for Creative Photography
- Children’s Museum Tucson
- Girl Scouts
- Kids ‘N’ Company
- MindPlay
- NSC Learn / Pearson Education
- NovaNET
- Office of University Research Parks
- Arizona Center for Innovation
- Solar Zone @ UA TechPark
- UA BioPark
- UA TechPark
- Paradise Valley Unified School District
- Pima Community College
- Playability Toys
- Sunnyside Foundation
- Tech Parks Arizona
- Tucson Festival of Books
- Tucson Values Teachers
- University of Arizona
- Arizona Athletics
- University of Arizona College of Public Health
- University of Arizona Engineering Dept.
- University of Arizona Foundation
- University of Arizona Geography Dept.
- University of Arizona Honors College
- University of Arizona James E. Rogers College of Law
- University of Arizona President’s Club
- VOICES
- Voices for Education
Featured Project
Children's Museum Tucson
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Arizona Athletics
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University of Arizona Honors College
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MindPlay
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Children's Museum Tucson
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AZ Earn to Learn
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Tucson Values Teachers
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University of Arizona Athletics
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MindPlay
Caliber rebranded MindPlay and its suite of online educational products to more effectively compete in a crowded, competitive landscape filled with larger companies with greater marketing resources. Our work successfully positioned the company as a leader in online education for K-12 students and helped to reach company goals that included increasing leads for their national sales team, which resulted in increased sales. -
Children's Museum Tucson
The re-naming and branding of the Children’s Museum Tucson, in concert with facility upgrades, infused new life into the nonprofit organization. Caliber worked with staff and the board of directors to re-vision the organization’s brand for a new generation of kids. Everything from the logo to signage to name badges reflects this new vision and has contributed to increased membership volume and sponsor support. -
Tucson Festival of Books
Caliber developed an extensive brand for the Tucson Festival of Books, a new literary festival drawing more than 150,000 attendees. The festival became the fourth largest book festival in the country within its first two years of existence. -
AZ Earn to Learn
Caliber branded and launched AZ Earn to Learn, a new program in partnership with Arizona’s three public universities and the Arizona Board of Regents, which offers higher education opportunities to low-income students. The brand launch was very successful and has been recognized by financial institutions nationally and by numerous states because of its groundbreaking approach. -
University of Arizona Honors College
This project involved research, strategic planning and re-branding of the Honors College at the University of Arizona. Perception studies, message strategy development and a new creative direction contributed to the revitalized brand that is attracting and retaining high achieving students. -
Tucson Values Teachers
Using social media to engage specific audiences, Caliber developed and promoted a Tucson Values Teacher’s event through the use of solely online tactics inviting teachers, politicians and local business and education leaders to the event, which highlighted the importance of teachers in our community through a discounted services program.
