Produce & Agriculture
The Caliber team has helped produce and agriculture companies expand their retail and consumer markets for more than 20 years. We have provided integrated brand marketing, public relations, crisis communications, social media and interactive services to help our clients successfully weather crises, expand, merge, launch new products and enter new markets.
Select Client History
- EuroFresh Farms
- Desert Whale Jojoba
- Greener Fields Together
- Harvest Sensations
- Naturipe Farms
- Pacific Brokerage Co.
- PRO*ACT USA
- Superior Natural Oils International, Inc.
- Valencia International Inc.
Featured Project
EuroFresh Farms
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EuroFresh Farms
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EuroFresh Farms
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EuroFresh Farms
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EuroFresh Farms
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Desert Whale Jojoba Company
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EuroFresh Farms
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EuroFresh Farms
Caliber’s work for EuroFresh Farms included an integrated marketing strategy to increase sales of the company’s produce through the promotion of a prestigious award, “ChefsBest”, from the American Culinary Institute. The campaign integrated tradeshow marketing, print advertising, micro-marketing packages to key customers, a VIP event and publicity with key trade publications. Online marketing was also used to reach audiences and included a mobile website, landing page, online video, digital advertising, email marketing and social strategies. -
EuroFresh Farms
Caliber developed and implemented an integrated social media and publicity campaign for EuroFresh Farms—a leading greenhouse-grower of tomatoes and cucumbers—to maximize the company’s attendance at an annual produce event. The pre-, during and post-event contact with industry publications and postings on social media channels amplified the company’s presence and increased engagement with attendees on all platforms.