Public Relations

The Caliber Group has helped clients across multiple industries build, expand and protect their organizations and brands using public relations and reputation management strategies that engage and build bridges with key customers and stakeholders impacting an organization’s success.

The successful outcomes we achieve for our clients are built on decades of experience working with diverse organizations and audiences and a passion for helping our clients achieve their desired outcomes. We also have built unparalleled relationships with the media and business, political, nonprofit, and religious leaders.

Caliber’s crisis management team is available 24/7 to help manage internal and external threats to reputations, including issues related to food safety, product recalls, plant/business closings, criminal litigation, data breaches, deaths/serious injuries, ethics violations, mergers and acquisitions, leadership changes, and activist opposition.

Let Caliber help you navigate through today’s evolving communications landscape to elevate your organization’s reputation, conquer a communications crisis, collaborate with industry leaders, or capitalize on investment, sales and growth opportunities.

We look forward to working with you.

Services

  • Crisis, issues and reputation management
  • Litigation support PR services
  • Public relations strategy and consultation
  • Message strategy development
  • Multi-media campaign development and management
  • Earned media, publicity, opinion pieces
  • Newswriting and editing
  • News distribution and media monitoring
  • Media relations
  • Media spokesperson training
  • Speechwriting
  • Presentation coaching
  • Brand storytelling
  • Blogs, articles
  • Testimonials
  • Videos
  • Photograaphy
  • Website copywriting and editing
  • Community relations
  • Research: audience personas, opinions, share of voice, brand reputation
  • Social media management, content creation, audience engagement reporting
  • Leadership coaching and development
  • Change management consultation
  • Public affairs and grassroots campaigns

Select Client History

  • Accelerate Diagnostics
  • Arizona Oncology
  • Biotronik
  • Bogutz & Gordon
  • Boys & Girls Clubs
  • Carondelet Neurological Institute
  • Children’s Clinics
  • CODAC
  • Commerce Bank of Arizona
  • Diamond Ventures
  • Diocese of Tucson
  • Dove Mountain Properties
  • Easterseals Blake Foundation
  • EuroFresh Farms
  • Florence Immigration and Refugee Rights Program
  • Gammage & Burnham
  • Girl Scouts
  • Gladden Farms
  • Howard G. Buffet Foundation
  • Hughes Federal Credit Union
  • JETRO (Japanese External Trade Organization)
  • Jewish Federation of Southern Arizona
  • Knott Development Mosaic Project
  • La Posada
  • Lazarus & Silvyn
  • Lazarus, Silvyn & Bangs
  • Local First Arizona
  • Long Realty Companies
  • Main Gate Square
  • Marshall Foundation
  • Mather Lifeways/Splendido
  • Miramonte Companies
  • Modular Mining
  • Pima Community College
  • Pima Council on Aging
  • PRO Act
  • Sierra Vista Regional Health Center
  • SOLON
  • Splendido
  • Sun Corridor
  • Tucson Association of Realtors
  • Tucson Heart Hospital
  • Tucson Realty & Trust
  • UA Center for Innovation
  • UA Online
  • UA Tech Parks
  • University of Arizona
  • Urenco

We consider The Caliber Group a valued business partner, because they have the experience and resources we need to successfully market our company and communities.”

Ken Abrahams
Former Executive Vice President
Diamond Ventures

Featured Project

Tucson Values Teachers

Tucson Values Teachers

  • Local First Arizona

    Local First Arizona

  • Tucson Values Teachers

    Tucson Values Teachers

  • Tucson Regional Town Hall

    Tucson Regional Town Hall

  • Splendido Public Relations

    Splendido

  • Solar Zone Social Media and Public Relations

    Solar Zone at the UA Tech Park

  • Salutaris MD Website and Public Relations

    SalutarisMD

  • EuroFresh Crisis Communications sample

    EuroFresh Farms

  • EuroFresh - Redi Bites Publicity

    EuroFresh Farms

  • EuroFresh - Arizona Grown Campaign

    EuroFresh Farms

  • EuroFresh - ChefsBest Campaign

    EuroFresh Farms

  • Diamond Ventures - Habitat for Humanity Public Relations

    Diamond Ventures

  • Children's Clinics website and collateral

    Children's Clinic

  • Carondelet Neurological Institute Grand Opening

    Carondelet Neurological Institute

  • Bogutz & Gordon - Legal on 4 Publicity

    Bogutz & Gordon

  • Commerce Bank of Arizona public relations

    Commerce Bank of Arizona

  • Arizona Oncology public relations

    Arizona Oncology

  • Sierra Vista Regional Health Center Ads and Public Relations

    Sierra Vista Regional Health Center

  • Local First Arizona
  • Tucson Values Teachers
  • Tucson Regional Town Hall
  • Splendido Public Relations
  • Solar Zone Social Media and Public Relations
  • Salutaris MD Website and Public Relations
  • EuroFresh Crisis Communications sample
  • EuroFresh - Redi Bites Publicity
  • EuroFresh - Arizona Grown Campaign
  • EuroFresh - ChefsBest Campaign
  • Diamond Ventures - Habitat for Humanity Public Relations
  • Children's Clinics website and collateral
  • Carondelet Neurological Institute Grand Opening
  • Bogutz & Gordon - Legal on 4 Publicity
  • Commerce Bank of Arizona public relations
  • Arizona Oncology public relations
  • Sierra Vista Regional Health Center Ads and Public Relations
  • Local First Arizona

    Local First Arizona

  • Carondelet Neurological Institute Grand Opening

    Carondelet Neurological Institute
    As part of its market expansion, Carondelet created the Neurological Institute (CNI)—a new, world-class destination for neurological care in southern Arizona. The Caliber team worked directly with network and hospital leadership to develop a branding and awareness campaign to deliver strategic messages to key audiences about the benefits of the center through media relations, events and marketing collateral.

  • Sierra Vista Regional Health Center Ads and Public Relations

    Sierra Vista Regional Health Center
    Caliber acted as a strategic partner and advisor to Sierra Vista Regional Health Center to rebrand the hospital and promote all service lines. Our team guided hospital leadership through an acquisition with a national healthcare system and executed a public outreach campaign for a planned, new hospital. Caliber also branded and supported physician recruitment/service line development for Sierra Vista Medical Group.

  • Tucson Regional Town Hall

    Tucson Regional Town Hall
    This highly successful Town Hall focusing on land use brought more than 400 stakeholders and local leaders together to create a common vision and action plan for the future growth of the Tucson region. Caliber was instrumental in the planning of the event and provided strategy, consultation, coordination, media relations and outreach services.

  • Tucson Values Teachers

    Tucson Values Teachers
    Using social media to engage specific audiences, Caliber developed and promoted a Tucson Values Teacher’s event through the use of solely online tactics inviting teachers, politicians and local business and education leaders to the event, which highlighted the importance of teachers in our community through a discounted services program.

  • EuroFresh - ChefsBest Campaign

    EuroFresh Farms
    Caliber’s work for EuroFresh Farms included an integrated marketing strategy to increase sales of the company’s produce through the promotion of a prestigious award, “ChefsBest”, from the American Culinary Institute. The campaign integrated tradeshow marketing, print advertising, micro-marketing packages to key customers, a VIP event and publicity with key trade publications. Online marketing was also used to reach audiences and included a mobile website, landing page, online video, digital advertising, email marketing and social strategies.

  • EuroFresh - e-Blast & Social Media

    EuroFresh Farms
    Caliber developed and implemented an integrated social media and publicity campaign for EuroFresh Farms—a leading greenhouse-grower of tomatoes and cucumbers—to maximize the company’s attendance at an annual produce event. The pre-, during and post-event contact with industry publications and postings on social media channels amplified the company’s presence and increased engagement with attendees on all platforms.

  • Local First Arizona
  • Carondelet Neurological Institute Grand Opening
  • Sierra Vista Regional Health Center Ads and Public Relations
  • Tucson Regional Town Hall
  • Tucson Values Teachers
  • EuroFresh - ChefsBest Campaign
  • EuroFresh - e-Blast & Social Media