Public Relations
For more than two decades, Caliber Group has helped organizations and their leaders build successful reputations and relationships critical to meeting company objectives. We utilize the strategic four-step process and Code of Ethics and Professional Standards adopted by the Public Relations Society of America. All crisis communications, media relations and issues/reputation management campaigns are focused on results, often measured by a positive shift in audience opinions, behaviors and sales.
Services
- Public Relations Strategy & Consultation
- Publicity & Media Relations
- Community Relations & Outreach
- Crisis Communications/Reputation Management
- Message Strategy Development
- Issues Management/Grassroots Campaigns
- Content Development
- Public Presentation Planning & Coordination
- Opinion & Reputation Research
- Media Spokesperson Training
- Leadership Coaching
- Special Events
- Social Media
- Media Monitoring Services
Brand Reputation & Crisis Management
Caliber’s crisis management team is available 24-7 to help manage internal and external threats to brand reputations, including: food safety issues, product recalls, plant/office closings, criminal litigation, data breeches, deaths/serious injury, ethics/integrity issues, compliance issues, mergers and acquisitions, and activist opposition.
- Crisis planning & management
- Media relations and spokesperson training
- Social media management
- Online brand reputation monitoring
- Message strategy development
- Brand perception studies
Select Client History
- Arizona Oncology
- Bogutz & Gordon
- Carondelet Neurological Institute
- Children’s Clinics
- Commerce Bank of Arizona
- Diamond Ventures
- EuroFresh Farms
- LVA Urban Design Studio
- Mather Lifeways / Splendido
- SalutarisMD
- Sierra Vista Regional Health Center
- Solar Zone @ the UA Tech Park
- Southern Arizona Mental Health Corporation
- Stone Canyon
- Tucson Metropolitan Chamber of Commerce
- Tucson Regional Town Hall
- Tucson Values Teachers
Featured Project
Tucson Regional Town Hall
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Tucson Values Teachers
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Tucson Regional Town Hall
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Splendido
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Solar Zone at the UA Tech Park
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SalutarisMD
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EuroFresh Farms
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EuroFresh Farms
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EuroFresh Farms
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EuroFresh Farms
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Diamond Ventures
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Children's Clinic
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Carondelet Neurological Institute
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Bogutz & Gordon
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Commerce Bank of Arizona
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Arizona Oncology
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Sierra Vista Regional Health Center
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Carondelet Neurological Institute
As part of its market expansion, Carondelet created the Neurological Institute (CNI)—a new, world-class destination for neurological care in southern Arizona. The Caliber team worked directly with network and hospital leadership to develop a branding and awareness campaign to deliver strategic messages to key audiences about the benefits of the center through media relations, events and marketing collateral. -
Sierra Vista Regional Health Center
Caliber acted as a strategic partner and advisor to Sierra Vista Regional Health Center to rebrand the hospital and promote all service lines. Our team guided hospital leadership through an acquisition with a national healthcare system and executed a public outreach campaign for a planned, new hospital. Caliber also branded and supported physician recruitment/service line development for Sierra Vista Medical Group. -
Tucson Regional Town Hall
This highly successful Town Hall focusing on land use brought more than 400 stakeholders and local leaders together to create a common vision and action plan for the future growth of the Tucson region. Caliber was instrumental in the planning of the event and provided strategy, consultation, coordination, media relations and outreach services. -
Tucson Values Teachers
Using social media to engage specific audiences, Caliber developed and promoted a Tucson Values Teacher’s event through the use of solely online tactics inviting teachers, politicians and local business and education leaders to the event, which highlighted the importance of teachers in our community through a discounted services program. -
EuroFresh Farms
Caliber’s work for EuroFresh Farms included an integrated marketing strategy to increase sales of the company’s produce through the promotion of a prestigious award, “ChefsBest”, from the American Culinary Institute. The campaign integrated tradeshow marketing, print advertising, micro-marketing packages to key customers, a VIP event and publicity with key trade publications. Online marketing was also used to reach audiences and included a mobile website, landing page, online video, digital advertising, email marketing and social strategies. -
EuroFresh Farms
Caliber developed and implemented an integrated social media and publicity campaign for EuroFresh Farms—a leading greenhouse-grower of tomatoes and cucumbers—to maximize the company’s attendance at an annual produce event. The pre-, during and post-event contact with industry publications and postings on social media channels amplified the company’s presence and increased engagement with attendees on all platforms.
