Public Relations
The Caliber Group has helped clients across multiple industries build, expand and protect their organizations and brands using public relations and reputation management strategies that engage and build bridges with key customers and stakeholders impacting an organization’s success.
The successful outcomes we achieve for our clients are built on decades of experience working with diverse organizations and audiences and a passion for helping our clients achieve their desired outcomes. We also have built unparalleled relationships with the media and business, political, nonprofit, and religious leaders.
Caliber’s crisis management team is available 24/7 to help manage internal and external threats to reputations, including issues related to food safety, product recalls, plant/business closings, criminal litigation, data breaches, deaths/serious injuries, ethics violations, mergers and acquisitions, leadership changes, and activist opposition.
Let Caliber help you navigate through today’s evolving communications landscape to elevate your organization’s reputation, conquer a communications crisis, collaborate with industry leaders, or capitalize on investment, sales and growth opportunities.
We look forward to working with you.
Services
- Crisis, issues and reputation management
- Litigation support PR services
- Public relations strategy and consultation
- Message strategy development
- Multi-media campaign development and management
- Earned media, publicity, opinion pieces
- Newswriting and editing
- News distribution and media monitoring
- Media relations
- Media spokesperson training
- Speechwriting
- Presentation coaching
- Brand storytelling
- Blogs, articles
- Testimonials
- Videos
- Photograaphy
- Website copywriting and editing
- Community relations
- Research: audience personas, opinions, share of voice, brand reputation
- Social media management, content creation, audience engagement reporting
- Leadership coaching and development
- Change management consultation
- Public affairs and grassroots campaigns
Select Client History
- Accelerate Diagnostics
- Arizona Oncology
- Biotronik
- Bogutz & Gordon
- Boys & Girls Clubs
- Carondelet Neurological Institute
- Children’s Clinics
- CODAC
- Commerce Bank of Arizona
- Diamond Ventures
- Diocese of Tucson
- Dove Mountain Properties
- Easterseals Blake Foundation
- EuroFresh Farms
- Florence Immigration and Refugee Rights Program
- Gammage & Burnham
- Girl Scouts
- Gladden Farms
- Howard G. Buffet Foundation
- Hughes Federal Credit Union
- JETRO (Japanese External Trade Organization)
- Jewish Federation of Southern Arizona
- Knott Development Mosaic Project
- La Posada
- Lazarus & Silvyn
- Lazarus, Silvyn & Bangs
- Local First Arizona
- Long Realty Companies
- Main Gate Square
- Marshall Foundation
- Mather Lifeways/Splendido
- Miramonte Companies
- Modular Mining
- Pima Community College
- Pima Council on Aging
- PRO Act
- Sierra Vista Regional Health Center
- SOLON
- Splendido
- Sun Corridor
- Tucson Association of Realtors
- Tucson Heart Hospital
- Tucson Realty & Trust
- UA Center for Innovation
- UA Online
- UA Tech Parks
- University of Arizona
- Urenco
Featured Project
Tucson Values Teachers
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Local First Arizona
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Tucson Values Teachers
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Tucson Regional Town Hall
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Splendido
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Solar Zone at the UA Tech Park
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SalutarisMD
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EuroFresh Farms
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EuroFresh Farms
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EuroFresh Farms
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EuroFresh Farms
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Diamond Ventures
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Children's Clinic
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Carondelet Neurological Institute
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Bogutz & Gordon
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Commerce Bank of Arizona
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Arizona Oncology
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Sierra Vista Regional Health Center
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Local First Arizona
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Carondelet Neurological Institute
As part of its market expansion, Carondelet created the Neurological Institute (CNI)—a new, world-class destination for neurological care in southern Arizona. The Caliber team worked directly with network and hospital leadership to develop a branding and awareness campaign to deliver strategic messages to key audiences about the benefits of the center through media relations, events and marketing collateral. -
Sierra Vista Regional Health Center
Caliber acted as a strategic partner and advisor to Sierra Vista Regional Health Center to rebrand the hospital and promote all service lines. Our team guided hospital leadership through an acquisition with a national healthcare system and executed a public outreach campaign for a planned, new hospital. Caliber also branded and supported physician recruitment/service line development for Sierra Vista Medical Group. -
Tucson Regional Town Hall
This highly successful Town Hall focusing on land use brought more than 400 stakeholders and local leaders together to create a common vision and action plan for the future growth of the Tucson region. Caliber was instrumental in the planning of the event and provided strategy, consultation, coordination, media relations and outreach services. -
Tucson Values Teachers
Using social media to engage specific audiences, Caliber developed and promoted a Tucson Values Teacher’s event through the use of solely online tactics inviting teachers, politicians and local business and education leaders to the event, which highlighted the importance of teachers in our community through a discounted services program. -
EuroFresh Farms
Caliber’s work for EuroFresh Farms included an integrated marketing strategy to increase sales of the company’s produce through the promotion of a prestigious award, “ChefsBest”, from the American Culinary Institute. The campaign integrated tradeshow marketing, print advertising, micro-marketing packages to key customers, a VIP event and publicity with key trade publications. Online marketing was also used to reach audiences and included a mobile website, landing page, online video, digital advertising, email marketing and social strategies. -
EuroFresh Farms
Caliber developed and implemented an integrated social media and publicity campaign for EuroFresh Farms—a leading greenhouse-grower of tomatoes and cucumbers—to maximize the company’s attendance at an annual produce event. The pre-, during and post-event contact with industry publications and postings on social media channels amplified the company’s presence and increased engagement with attendees on all platforms.
