Caliber Group has launched CaliberPulse.com to help businesses stay abreast of the latest consumer behaviors, opinions and marketing trends to survive and thrive. Our agency excels at building brands and relationships. We’re well versed in the use of both traditional and social media to educate, influence or persuade audiences. To deliver an effective message, we know you have to understand your clients/customers: what they want and what they need.
What can you expect to find on CaliberPulse.com?
- National, regional and local consumer behavior trends and opinions.
- Insider marketing, public relations and Web marketing trends and tips.
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Is It Time To Refresh Your Brand?
As the nation slowly recovers from the recession marketing budgets are also recovering. Companies that survived the economic downturn likely implemented a conservative marketing spending plan, and have emerged with a renewed spirit and business strategy. Having survived the financial crisis, the landscape is now filled with strong competition. Brands are turning to their marketing partners for advice on determining how to best communicate their core messaging in this new market and how to distinguish themselves among their competition.
February 28, 2013
Keys to Successful Hashtag Usage
Hashtags became a part of everyday lingo for active Twitter users, but now they are popping up in the strangest places. You are likely to find them on your television screen while you are watching your favorite shows, on printed pieces arriving in your mailbox, splashed across other social networks (Facebook, Google+, Pinterest, and Instagram), and prominently displayed on event banners, billboards, websites, etc. So what is a hashtag and how do you successfully implement this tactic for your brand?
January 24, 2013
A ‘Gilded Age’ for Generation C – Mobile Marketing
With the continuous rise of technology and digital accessibility, the marketing industry has found itself in the heat of what could be called the ‘Gilded Age,’ for mobile marketing. What can be attributed to the massive increase in mobile ad spending and mobile device use? Accessibility, accessibility, accessibility! Marketers know their audience well. Generation C, those between the ages of 18-34, accounts for 23% of the population, and they thrive on connectivity 24/7. What better way to get your message in the hands of these connected consumers than through the medium that never leaves their hands in the first place?
May 2, 2012
Different Shades of Grey: The complex marketing dilemma of “Adult 65+”
The key to marketing success is identifying target audiences that will be motivated by tailored messages and calls to action. For this purpose, accurate audience demographic information is crucial. The value in this information, however, lies in detailed segmentation of a specific audience group. Unfortunately audience demographics are unreliable for the “65+” segment, which represented approximately 40 million adults in 2010, according to the U.S. Census. To bundle everyone over 65-years-old in one “targetable” demographic is practically useless for marketing purposes.
July 28, 2011
Bing Uses MSNBC.com Links to Advertise
Scroll down this recessionista story on MSNBC.com and check out what happens when your cursor crosses one of several hyperlinks in the story. The result is a search preview window that hovers over the article you're trying to read and, of course, the Web search engine is none other than Microsoft's new bing! Formerly Windows Live Search and MSN search, it's no surprise that news giant MSNBC is promoting the new search engine.
July 10, 2009
Searching Social Media for Your Message
As social media continues to dominate marketing, media and PR conversations, I keep getting the same question. It's a fun tool, but what's it really have to do with business? In a nutshell: There are conversations taking place about your company/business. Whether those conversations take place in the men's room, at the watercooler, at the customer service counter or online, shouldn't you know what people are saying about you?
July 6, 2009