CaliberPulse

Caliber Group has launched CaliberPulse.com to help businesses stay abreast of the latest consumer behaviors, opinions and marketing trends to survive and thrive. Our agency excels at building brands and relationships. We’re well versed in the use of both traditional and social media to educate, influence or persuade audiences. To deliver an effective message, we know you have to understand your clients/customers: what they want and what they need.

What can you expect to find on CaliberPulse.com?

  • National, regional and local consumer behavior trends and opinions.
  • Insider marketing, public relations and Web marketing trends and tips.

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Do LinkedIn’s Endorsements Have Measurable Value?

Two recent op-ed pieces featured by Mashable presented opposing opinions on the value of LinkedIn’s relatively new endorsement feature. One article, written by Todd Wasserman, called it “meaningless,” while David Berkowitz’s rebuttal article argued that it is “…one of the best uses of game mechanics online...” So which is true?

The Evolution of Social Advertising

Facebook, the world’s largest social network, achieved 1 billion users in September 2012. Why then, would anyone opt out of advertising with a company that has captured the attention of such a large percentage of the world’s population?

Test Your Editing Skills!

Have you taken our editing challenge? There's still time to test your skills now! Our in-house editing guru prepared this passage full of errors. This paragraph was written (or meant to be) in AP style. Can you spot all the grammar, spelling and AP style errors? There may be more than you think! There’s also some really bad writing in here that could use some help. What would you fix and how?

Editing Tips From Our Grammar Guru!

It doesn’t matter how slick your design, engaging your photos or thorough your information – if you have a glaring typo, a stumble-inducing sentence or any other poor writing, your product is going look amateur in the end.

To Buy or Not to Buy – The Twitter Debate

More often than not, we are able to understand and present both sides of an argument, allowing our audience to make their own decision about the correct path to follow. There are rare instances when the negatives of a certain topic grossly outweigh any perceived positives, making it difficult to present an unbiased debate. The policy of purchasing Twitter followers, in our opinion, is one such case.

A ‘Gilded Age’ for Generation C – Mobile Marketing

With the continuous rise of technology and digital accessibility, the marketing industry has found itself in the heat of what could be called the ‘Gilded Age,’ for mobile marketing. What can be attributed to the massive increase in mobile ad spending and mobile device use? Accessibility, accessibility, accessibility! Marketers know their audience well. Generation C, those between the ages of 18-34, accounts for 23% of the population, and they thrive on connectivity 24/7. What better way to get your message in the hands of these connected consumers than through the medium that never leaves their hands in the first place?

Facebook Timeline for Brands, Ready or Not, It is Here!

Facebook changed their format for brand pages to the Timeline a week ago today. What do you think of it so far? Are you using it to your brand’s advantage? Some of the updates are behind the scenes, but most are featured on your page. We've pulled together a list of the top five changes to brand pages:

Localize, Socialize, Succeed in 2012

As we cross the threshold of the eleventh month of 2011, we find ourselves once again in a unique position to reflect on lessons learned in the months behind us and apply them to projections and trends in the year to come. November Caliber Pulse articles will do just that. In this week’s post, we will examine the well-predicted trend of localized marketing.

Are You Practicing Anti-Social Media?

There is more to having a social media presence than just posting statuses. Having a branded Facebook page may help cultivate an audience or garner high numbers of “likes,” but if you only post one-way marketing or media messages, your audience will eventually lose interest. A page’s number of followers pales in value compared to interaction with them.

Who Should Manage Your Company’s Social Media?

Now that you’ve taken the plunge into the world of social media, you are faced with yet another decision. How do you find the best person to maintain your company’s message? The importance of this decision cannot be overlooked. Social media has opened a window that gives your customers a more personal connection with your business. It creates an opportunity for us to talk with our customers instead of at them. As a result, loyal followers expect authentic interaction and finding the person or team who will act as your authentic company ‘voice’ is crucial.

Is Social Media Right for Your Business?

Social media use is experiencing a sharp upward trend in popularity, but is it right for your company or clients? This month we will explore the factors businesses should consider when making the decision to engage in this dynamic marketing medium. Most companies today have an online presence. To interact with their customers, some simply send a monthly or quarterly eblast with information, while others actively engage via Facebook, Twitter, blogs, frequent eblasts and constant website updates. Is it information overload or simply what consumers have come to expect?

The 100 Best iPad Apps: Marketers Edition

As we dive into refreshing our strategic toolkit this Autumn, we should consider our automated tools. A new study by Strategy Analytics found that tablet use currently accounts for 20 percent of weekly digital media consumption. It is estimated that 15.1 million tablets were sold during the second quarter of 2011 (18 percent of the total PC market). The study also found that the average user spends 1.5 hours per day browsing content and other communication-based apps, and more than 25 percent of all tablet usage is dedicated to web browsing and email.