Caliber Group has launched CaliberPulse.com to help businesses stay abreast of the latest consumer behaviors, opinions and marketing trends to survive and thrive. Our agency excels at building brands and relationships. We’re well versed in the use of both traditional and social media to educate, influence or persuade audiences. To deliver an effective message, we know you have to understand your clients/customers: what they want and what they need.
What can you expect to find on CaliberPulse.com?
- National, regional and local consumer behavior trends and opinions.
- Insider marketing, public relations and Web marketing trends and tips.
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Use Digital Marketing Strategies in Good Times and Bad to Build Your Customer Base
In these uncertain times, companies from small businesses to major brands are turning to digital marketing and social media to offer valuable content, build brand credibility and engage with audiences. Consumers across the globe have dramatically increased their reliance on technology. So, including these tactics in your marketing strategy enables you to access to nearly […]
Powerful Email Subject Lines
Do you know one of the most powerful tools to drive openings in email subject lines? Asking questions. Asking a question in your subject line piques your audience’s interest, and gives them a promise of what they will find in the body of the email. At Caliber, we’re big believers in subject line questions. This […]
Does your brand need a Facebook group?
Recently you may have started seeing ads for Facebook groups on TV, and noticed more content from the groups you’re a member of in your feed. That’s because Facebook changed its algorithm again to increase engagement, and they believe that groups and events are going to be the best way to do that. Does your […]
Is Your Website ‘Mobilegeddon’ Ready?
You may have heard the news that Google unveiled a major change in their algorithm today that will impact even the biggest brands’ search results. This change, which aims to give “mobile friendly” sites higher search rankings, was announced in February to allow for website updates. So what exactly is a “mobile friendly” website?
Increase Your Social Media Engagement with Shareable Graphic Content
The number of brands struggling to overcome declining Facebook views is skyrocketing. Community managers are frustrated with the platform for changing their algorithm and searching for a solution. In the midst of the chaos, shareable graphic content (or SGC as we like to call it) has emerged as a way to increase organic engagement, therefore […]
How Strong is Your Content Marketing Strategy?
Is a weak content marketing strategy hindering your social media efforts? Ten years ago, social media was an untrusted tactic that only the most cutting-edge marketers dared to explore. As the social movement gained traction, successful case studies emerged & people began to see how it could help their organizations.
Should Businesses Use Instagram?
If you think Instagram is like all the rest—just another social media tool—think again. It allows brands to express themselves to consumers in a unique, powerful way, and with more than 100 million users, it’s shouldn’t be ignored.
New Facebook Features
The most intriguing element of social media management is the ever changing nature which keeps social media marketers on their toes. We are constantly learning and adapting our social media strategies to best serve our clients. So far 2013 has been full of changes for social media giant Facebook, including a logo redesign. Here are 5 of the most recent changes that are likely to impact Facebook brand pages.
7 Tips For Mastering the Vine App
The hottest app in social media, arguably, is the Vine. Brands, celebrities and individuals are all experimenting with this new image-based messaging tool. You’ve downloaded the app, now how do you create an effective message in just six seconds?
Smartphone Photography In Focus
This year, as we celebrate 15 years in business, we’ve made self-promotion a higher priority here at Caliber. We’re guilty of the same crime that many agencies fall victim to – not practicing what we preach.
The Evolution of Social Advertising
Facebook, the world’s largest social network, achieved 1 billion users in September 2012. Why then, would anyone opt out of advertising with a company that has captured the attention of such a large percentage of the world’s population?
A ‘Gilded Age’ for Generation C – Mobile Marketing
With the continuous rise of technology and digital accessibility, the marketing industry has found itself in the heat of what could be called the ‘Gilded Age,’ for mobile marketing. What can be attributed to the massive increase in mobile ad spending and mobile device use? Accessibility, accessibility, accessibility! Marketers know their audience well. Generation C, those between the ages of 18-34, accounts for 23% of the population, and they thrive on connectivity 24/7. What better way to get your message in the hands of these connected consumers than through the medium that never leaves their hands in the first place?