Caliber Group has launched CaliberPulse.com to help businesses stay abreast of the latest consumer behaviors, opinions and marketing trends to survive and thrive. Our agency excels at building brands and relationships. We’re well versed in the use of both traditional and social media to educate, influence or persuade audiences. To deliver an effective message, we know you have to understand your clients/customers: what they want and what they need.
What can you expect to find on CaliberPulse.com?
- National, regional and local consumer behavior trends and opinions.
- Insider marketing, public relations and Web marketing trends and tips.
You are viewing our Branding posts.
Careful of Your Written-Tone
Judging someone’s tone of voice and body language are key indicators most of us use to determine how the other person feels about a given situation. In business, these observations are crucial when interacting with employees, vendors, and customers. In today’s world of increased electronic correspondence, social media activity, and remote meetings we don’t always […]
High-tech to High-touch and Everything in Between: Branding at Every Customer Touchpoint
The way we do business has changed significantly in the digital age. Every aspect including lead generation, customer service and retention, branding and marketing has shifted into overdrive as customers are more empowered and informed than ever before with research tools at their fingertips. Reputation management is more challenging as customer touchpoints continuously emerge and […]
Increase Your Social Media Engagement with Shareable Graphic Content
The number of brands struggling to overcome declining Facebook views is skyrocketing. Community managers are frustrated with the platform for changing their algorithm and searching for a solution. In the midst of the chaos, shareable graphic content (or SGC as we like to call it) has emerged as a way to increase organic engagement, therefore […]
Heard on the Tradeshow Floor: United Fresh 2014 Recap
Last week members of our team accompanied our clients, Pro*Act USA, Harvest Sensations and Greener Fields Together, to Chicago for the 2014 United Fresh Show. One thing is clear, the produce industry is teeming with branding, marketing and research opportunities. Events such as these always inspire creative solutions. #UnitedFresh2014 delivered the perfect networking and educational atmosphere […]
Should Businesses Use Instagram?
If you think Instagram is like all the rest—just another social media tool—think again. It allows brands to express themselves to consumers in a unique, powerful way, and with more than 100 million users, it’s shouldn’t be ignored.
Is It Time To Refresh Your Brand?
As the nation slowly recovers from the recession marketing budgets are also recovering. Companies that survived the economic downturn likely implemented a conservative marketing spending plan, and have emerged with a renewed spirit and business strategy. Having survived the financial crisis, the landscape is now filled with strong competition. Brands are turning to their marketing partners for advice on determining how to best communicate their core messaging in this new market and how to distinguish themselves among their competition.
Keys to Successful Hashtag Usage
Hashtags became a part of everyday lingo for active Twitter users, but now they are popping up in the strangest places. You are likely to find them on your television screen while you are watching your favorite shows, on printed pieces arriving in your mailbox, splashed across other social networks (Facebook, Google+, Pinterest, and Instagram), and prominently displayed on event banners, billboards, websites, etc. So what is a hashtag and how do you successfully implement this tactic for your brand?
Facebook Timeline for Brands, Ready or Not, It is Here!
Facebook changed their format for brand pages to the Timeline a week ago today. What do you think of it so far? Are you using it to your brand’s advantage? Some of the updates are behind the scenes, but most are featured on your page. We've pulled together a list of the top five changes to brand pages:
Localize, Socialize, Succeed in 2012
As we cross the threshold of the eleventh month of 2011, we find ourselves once again in a unique position to reflect on lessons learned in the months behind us and apply them to projections and trends in the year to come. November Caliber Pulse articles will do just that. In this week’s post, we will examine the well-predicted trend of localized marketing.
Are You Practicing Anti-Social Media?
There is more to having a social media presence than just posting statuses. Having a branded Facebook page may help cultivate an audience or garner high numbers of “likes,” but if you only post one-way marketing or media messages, your audience will eventually lose interest. A page’s number of followers pales in value compared to interaction with them.
Back to Basics: The Art of Storytelling
August has arrived and with it, the familiar “back-to-school” theme. Let this month serve as an opportune time and reminder to sharpen your skills, knowledge, and invest in new resources. Students around the nation are buying new pencils and notebooks, so why not mirror this trend and advocate that your business invest in a new strategic toolkit?