Caliber Group has launched to help businesses stay abreast of the latest consumer behaviors, opinions and marketing trends to survive and thrive. Our agency excels at building brands and relationships. We’re well versed in the use of both traditional and social media to educate, influence or persuade audiences. To deliver an effective message, we know you have to understand your clients/customers: what they want and what they need.

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  • National, regional and local consumer behavior trends and opinions.
  • Insider marketing, public relations and Web marketing trends and tips.

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Are Your Social Media Goals Aligned With Your Business Objectives

We’ve conducted our fair share of social media bootcamp sessions with clients from a variety of industries and two basic questions seem to always arise, “which social media platforms should I be using and how do you expect me to find time to do all of this?”

February 14, 2013

Smartphone Photography In Focus

This year, as we celebrate 15 years in business, we’ve made self-promotion a higher priority here at Caliber. We’re guilty of the same crime that many agencies fall victim to – not practicing what we preach.

February 7, 2013 covers news without paper and ink

Last week’s launch of The Tucson Sentinel illustrates two news and information delivery trends: the inkless, paperless “newspaper” and the nonprofit business model. Dylan Smith and a handful of former staffers from the Tucson Citizen, the 138-year-old newspaper paper that ceased print publication in May, launched in the wake of newspapers and media outlets nationwide slashing staffs and shutting their doors. Tucson Sentinel content and format resembles online versions of traditional print newspapers. Professional reporters and editors and a cadre correspondents will cover local topics and promote community conversations on issues that affect Tucson, according to It also has national and international news services.

January 26, 2010

Writing Online Content That Counts

I always feel a cheeky smirk coming on when a stranger acts surprised that I can make a living at writing. Well I have some great news for writers and a surprise for the naysayers: Writers rule! You can be the smartest dude on Earth, the savviest senorita in the board room - but what good are your fan-TAB-u-lous (that's a shout out to a former colleague!) ideas if you can't communicate them to the right people? Here's a great post on Lateral Action's blog this morning about writing online content that counts. I've heard every excuse I can stand for not embracing strong writing skills. TV and radio eradicated books. The Internet murdered newspapers. Twitter and Facebook are the wave of the advertising and marketing future.

June 3, 2009