Caliber Group has launched CaliberPulse.com to help businesses stay abreast of the latest consumer behaviors, opinions and marketing trends to survive and thrive. Our agency excels at building brands and relationships. We’re well versed in the use of both traditional and social media to educate, influence or persuade audiences. To deliver an effective message, we know you have to understand your clients/customers: what they want and what they need.
What can you expect to find on CaliberPulse.com?
- National, regional and local consumer behavior trends and opinions.
- Insider marketing, public relations and Web marketing trends and tips.
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Best iPad Apps: Business Edition
In this fast-paced world, are you maximizing your “second screen” time by using the most efficient business apps?
May 16, 2013
The 100 Best iPad Apps: Marketers Edition
As we dive into refreshing our strategic toolkit this Autumn, we should consider our automated tools. A new study by Strategy Analytics found that tablet use currently accounts for 20 percent of weekly digital media consumption. It is estimated that 15.1 million tablets were sold during the second quarter of 2011 (18 percent of the total PC market). The study also found that the average user spends 1.5 hours per day browsing content and other communication-based apps, and more than 25 percent of all tablet usage is dedicated to web browsing and email.
August 25, 2011
Recent Changes on WordPress: Don’t Mess with My Branding!
When delivering a branded message, the goal is to reinforce the image of your company or client. Using a consistent set of graphics, layout choices, and color palette in messaging reassures the receiver that what they are receiving is genuine and the message can be trusted. The simplest way to reinforce a brand online is to use the company's logo. Using a brand’s logo throughout the company’s social media and website helps to establish an official presence, even if the overall look and feel of the sites are ultimately dictated by the social sites. Using consistent branding via website, Facebook and Twitter pages emphasizes to visitors that what they are experiencing is an authentic message that can be trusted. So, what happens when one of those messaging venues suddenly strips away the look and feel of the brand?
April 14, 2011
The iPad is the New VHS
Remember Betamax? Not many people do. In the late '70s and early '80s, Betamax, commonly known as "Beta," was a hot technology that allowed people to watch and distribute recorded video content at ease. Other similar formats, such as the more widely used VHS tape, were developed that held a similar role. In a few years, one format reigned and Betamax went into the history books as another piece of meaningless trivia. This week, Apple announced the iPad, a tablet device that combines the best elements of a laptop and a smart phone. It's today's VHS - a piece of innovative technology that will turn its competitors, such as Amazon's Kindle and Barnes & Noble's Nook, into the next Betamax.
January 28, 2010