Caliber Group has launched CaliberPulse.com to help businesses stay abreast of the latest consumer behaviors, opinions and marketing trends to survive and thrive. Our agency excels at building brands and relationships. We’re well versed in the use of both traditional and social media to educate, influence or persuade audiences. To deliver an effective message, we know you have to understand your clients/customers: what they want and what they need.
What can you expect to find on CaliberPulse.com?
- National, regional and local consumer behavior trends and opinions.
- Insider marketing, public relations and Web marketing trends and tips.
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The Best Marketing & Communications Strategies to Reach Your Audiences During Uncertain Times
We are experiencing a significant pivot in the way business works. No doubt about it, we are living in unusual times. The impact of the coronavirus pandemic is significant and transformative. It has radically transformed our social and economic fabric. And in the coming years, it will be viewed as a significant pivot point in […]
May 8, 2020
Use Digital Marketing Strategies in Good Times and Bad to Build Your Customer Base
In these uncertain times, companies from small businesses to major brands are turning to digital marketing and social media to offer valuable content, build brand credibility and engage with audiences. Consumers across the globe have dramatically increased their reliance on technology. So, including these tactics in your marketing strategy enables you to access to nearly […]
April 28, 2020
Google knows the color of your hat: Black Hat / White Hat SEO Strategies
JC Penney recently got its proverbial hand slapped by Google and has been banished to the bottom of organic search result listings. The company’s website was utilizing practices that while not illegal, are considered unethical in the practice of online search methods. These unethical practices are known as “black-hat” tactics, and while they can boost organic search rankings temporarily, they can also hurt the brand and reputation. Presumably such a well-known brand would have experts on their team that would know better than to engage in these strategies and only use “white-hat” or universally accepted practices. However, the company claims they were unaware anything unethical was taking pl
March 24, 2011
Listen Before Buzzing
Over the past month, Google has been slathered with attention and media coverage because of its new social platform – Google Buzz. Some people think the application’s incorporation of Google’s existing Gmail users will help it build a robust database of people who will incorporate Buzz into their daily routines. Critics say it is one […]
March 4, 2010
Facebook’s Audience Booms, Hesitant Companies Left Behind
comScore, an online measurement firm, recently released a staggering report on the significant increase of visitors to Facebook. Between December 2008 and December 2009, the social network more than doubled its U.S. audience from 54.5 million visitors to 111.9 million. Facebook is now the fourth most visited online property, right behind institutions such as Google and Yahoo!. Facebook is where people are going to communicate and get information. Every demographic has a presence on the Facebook network and each is rapidly growing.
January 22, 2010
Google: No More “You Already Wrote a Story on That?”
Google has recently added the ability to search news by a journalist's byline, which could help the savvy PR practitioner improve on his/her message strategy and media relations. It can be embarrassing to call a reporter about your client's great new service and find out they covered a similar story in the past week. Not to mention the eye roll you can feel coming over the phone connection as the reporter tells you, "been there, done that." Rather than getting caught for not having done your research, you now can search a month's worth of any journalist's articles. Doing so enables a savvy PR executive to craft a story pitch to his/her target reporter - the way it's supposed to be done.
July 8, 2009