Facebook’s Audience Booms, Hesitant Companies Left Behind
comScore, an online measurement firm, recently released a staggering report on the significant increase of visitors to Facebook. Between December 2008 and December 2009, the social network more than doubled its U.S. audience from 54.5 million visitors to 111.9 million. Facebook is now the fourth most visited online property, right behind institutions such as Google and Yahoo!. Facebook is where people are going to communicate and get information. Every demographic has a presence on the Facebook network and each is rapidly growing. To say it simply: Facebook is where your customers are. If your company or brand isn’t represented on Facebook, this eye-opening research should persuade you to quit hesitating and join. (Photo provided by Scott Beale / Laughing Squid)
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