CaliberPulse
Caliber Group has launched CaliberPulse.com to help businesses stay abreast of the latest consumer behaviors, opinions and marketing trends to survive and thrive. Our agency excels at building brands and relationships. We’re well versed in the use of both traditional and social media to educate, influence or persuade audiences. To deliver an effective message, we know you have to understand your clients/customers: what they want and what they need.
What can you expect to find on CaliberPulse.com?
- National, regional and local consumer behavior trends and opinions.
- Insider marketing, public relations and Web marketing trends and tips.
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Are Twitter, Facebook, and YouTube Really Free Marketing Tools?
A popular argument in the business world against social media is that employers would have to pay employees to blog, tweet or post video and photos to YouTube and Facebook. The "man/woman-hours" is the expense.
August 4, 2009
Searching Social Media for Your Message
As social media continues to dominate marketing, media and PR conversations, I keep getting the same question. It's a fun tool, but what's it really have to do with business? In a nutshell: There are conversations taking place about your company/business. Whether those conversations take place in the men's room, at the watercooler, at the customer service counter or online, shouldn't you know what people are saying about you?
July 6, 2009
Social Media Workshop a Success
More than a hundred attended our Smart Marketing Workshop on Social Media yesterday morning! “Using Social Media to Build Your Brand and Business” offered a introduction to social media while representatives from Metropolitan Tucson Convention and Visitors Bureau, the Arizona Daily Star, KOLD News 13 and Buffalo Exchange discussed how they’ve used social media to improve their businesses. Some of the takeaways I Twittered during the workshop, in case you missed either: If your demographic isn't using social media, don't wait another six months, get there before your customers do. Best Western has been using a travel blog to allow visitors to share tips and great experiences. Result: Best Western's site has grown 50 percent since creation. Customers who want to identify with a cause can identify with Kenneth Cole and interact with the clothing brand and its fans on its Awearness blog. Result: The clothing brand is reaching a niche customer demographic interested in identifying itself as socially conscious (Gen X anyone?). Hewlett Packard created a scavenger hunt using Twitter, offering free products and building brand awareness for HP. Result: they increased traffic to their Web site around the holiday season - great timing! Domino's Pizza used social media (YouTube) to successfully manage a crisis situation involving former employees and food safety. Result: Social Media proved an important PR tool as they reassured their customer base that their food is safe. Nature Conservancy used Digg to raise awareness by posting articles like, "14 easy ways to be an environmentalist." Result: they substantially increased the number of visitors to their Web site.
June 18, 2009
Facebook Gives Users Personalized Web Addresses
The Facebook Blog announces this week we can now personalize our Facebook pages by using our usernames in the address. So instead of directing friends to www.facebook.com/alsdfkjds1234kfjeis, we can now refer our friends to www.facebook.com/JoePublic. Why do we care? LinkedIn, Facebook and Twitter have become the business card of choice for social media savvy businesses. So now you can advertise your business Facebook page as www.Facebook.com/businessname. It's definitely more reader friendly for marketing and advertising materials. To register, go to www.Facebook.com/username. Then consider adding your Facebook address to your business cards as a great way for potential customers/clients to interact with and get to know your business. Take a look at what Radisson Suites Tucson and Gadabout Salon Spas are doing on Facebook to build relationships with customers/clients. Sharing special VIP events and sales is just one way for a business to gain "friends" online. How has your business successfully used Facebook? (Thanks to Hello Laulo for the picture!)
June 16, 2009
GM Starts Over With Social Media
General Motors is taking significant steps to improve its image with customers and investors – which now consists of American taxpayers. The company launched GM Reinvention, a customer-focused and social media-driven Web site, hours after filing for bankruptcy protection. Regardless of whether your business is booming or in a similar situation as the national automaker, GM’s new marketing practices are worthy accolades. Rather than staying quiet and licking their wounds, the company is using popular social media tools like Twitter and Flickr to give customers access to speak with company engineers, developers and executives about new products and steps GM is taking toward reinvention.
June 4, 2009
Writing Online Content That Counts
I always feel a cheeky smirk coming on when a stranger acts surprised that I can make a living at writing. Well I have some great news for writers and a surprise for the naysayers: Writers rule! You can be the smartest dude on Earth, the savviest senorita in the board room - but what good are your fan-TAB-u-lous (that's a shout out to a former colleague!) ideas if you can't communicate them to the right people? Here's a great post on Lateral Action's blog this morning about writing online content that counts. I've heard every excuse I can stand for not embracing strong writing skills. TV and radio eradicated books. The Internet murdered newspapers. Twitter and Facebook are the wave of the advertising and marketing future.
June 3, 2009
