Are Twitter, Facebook and YouTube Really Free Marketing Tools?

A popular argument in the business world against social media is that employers would have to pay employees to blog, tweet or post video and photos to YouTube and Facebook. The “man/woman-hours” is the expense.

Lee Aase, manager of syndications and social media for Mayo Clinic, posted this great counterargument:

[youtube=http://www.youtube.com/watch?v=mTswlQyTKWg&hl=en&fs=1&]



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