Nice Chalkbot!

Cool post at SlipperyBrick.com! According to the blog, Cyclist Lance Armstrong has returned to the 2009 Tour de France to raise awareness of his Livestrong Campaign.

And to cheer him on, Livestrong and Nike teamed up with DeepLocal and StandardRobot to create this robot that paints messages on the Tour de France path.

The best part? You can send your own message of encouragement!

Here’s a YouTube video of how it works:

[youtube=http://www.youtube.com/watch?v=5Jb-KT4r6NY&hl=en&fs=1&]

Images via Nike

Blog, Blogging, Cause-related Marketing, Mobile Marketing, Public Relations (PR)

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