CaliberPulse

Caliber Group has launched CaliberPulse.com to help businesses stay abreast of the latest consumer behaviors, opinions and marketing trends to survive and thrive. Our agency excels at building brands and relationships. We’re well versed in the use of both traditional and social media to educate, influence or persuade audiences. To deliver an effective message, we know you have to understand your clients/customers: what they want and what they need.

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AP Stylebook – The Only Constant is Change

Recent changes to the Associated Press Stylebook have surprised the industry it governs. Much to the dismay of many traditional journalistic writers and grammar purists, last month the Associated Press declared that “over” is now an acceptable substitute for “more than” when indicating greater numerical value. Apparently the AP had more change in store. Effective […]

The Common Crisis: Every Word Matters

The old adage, “Actions Speak Louder Than Words” rings true for the vast majority of Americans. However, for public figures, this is often reversed. In many cases, the words they choose and how those words are received by the general public can greatly influence their brand – both positively and negatively.

Are Your Releases Positioned to Reach Your Target Audience?

What do you do when your company has exciting news that will likely meet with strong opposition by the exact target audience you are trying to reach? Preemptively planning and precisely positioning your message to best accommodate that specific demographic could be the best approach.

Disney Bends to Social Media Grassroots Opposition

Here in Arizona, we can’t help but find Disney’s efforts to trademark the holiday Dia de los Muertos surprising and, well, just weird. But what we find even more fascinating is how a grassroots effort via social media to stop Disney’s plan spread like a gasoline-fueled wildfire on a 100-plus-degree windy day.

Get the Most From Your Next Twitter Chat

Our social media team recently participated in a highly successful Twitter chat and wanted to pass along a few thoughts of using Twitter chats to increase your professional development, customer service, community relations and most importantly your business objectives.

Will the Hashtag Enhance Facebook Marketing?

Facebook users should be accustomed to change and they can expect to see some big ones coming to the social networking site in the near future. Earlier this year, Facebook CEO Mark Zuckerberg announced Graph Search; a new way for users to search for photos, people, interests and places within the social networking site’s database. But wait, there’s more!

5 ways PR Professionals can (and should) use Twitter’s Vine App

We’ve all watched social media become an integral part of PR in recent years and now we are seeing image and video messaging become an integral part of social media.

Increase Your Chances of Media Exposure Success

Successfully pitching a story to the media and achieving the coverage you hoped for is tough. Even the seasoned public relations pro know there’s no guarantee their pitch will make it to print or television. Reporters are bombarded with story ideas and, along with their editors; they must sift through the story suggestions (not to mention cover the stories that are banging at their doors) and find the ones newsworthy enough to follow.

Supporting a good cause can increase loyal customers

Now more than ever, your customers are being bombarded with messages from your competitors demanding their attention and motivating them to open their wallets. When consumers are presented with competing choices to your offerings that appear equal in price, benefits and quality, one sure way to stand out from your competition and gain customer loyalty is to support a charitable cause that your customers care about.

A PR Professional’s Best Friend: HARO

Newspaper layoffs; One reporter on three beats; The journalism landscape has changed and the practice of public relations has to change with it. These days getting a lead story comes down to relationships. Or, does it? Perhaps it comes down to seeing the right lead at the right time, to putting yourself and your client in the way of opportunity. PR pros must be more “plugged in” than ever before. HARO will help. HARO, or Help A Reporter Out, has changed the way public relations professionals pitch journalists. Over 5,000 journalists nationwide use HARO to locate experts for on-air interviews, article quotes, and more via an email blast distributed to over 56,000 resources three times a day. The best part: HARO is free.

Press Releases Deserve Search Engine Optimization Too

A press release is often considered a tool used to inform members of the media about an event, update, or new information that would make a useful story for their readers. While this is certainly true, a press release is also content on the internet that can be used to draw people searching for certain keywords and phrases to your website. Search engine optimization (SEO) isn’t just for the text embedded in a website. All communications, including press releases, can be “tagged” with key words to receive priority placement in organic searches and therefore drive users to your message and content. A press release can be optimized for searches by including key words and phrases and adding relevant links to the text.

Crisis Communication in Action: Takeaways from Tucson Tragedy

“Communication is a complex activity under the best of circumstances and turns exponentially intricate when a crisis occurs. The mass shooting this past January 8 is a crisis that rocked not only Tucson, but is still being felt across our state and nation, and even around the world.” -Daphne Gilman and Jan Howard, Presidents of IABC Tucson and the Southern Arizona chapter of PRSA. It is not often that those involved in communicating about a crisis talk publicly about the process of handling the events. But recently, Caliber team members had the privilege of attending a seminar at the University of Arizona: Crisis Communication in Action: Tucson in the International News. This program, sponsored by PRSA Southern Arizona Chapter and IABC Tucson, provided insight into the communications crisis that arose from the tragic shooting of Congresswoman Gabrielle Giffords and other victims on January 8. It was a unique opportunity to hear news leadership and institutional public information officers speak openly about this shared experience, and we would like to share the top takeaway messages with you.