CaliberPulse

Caliber Group has launched CaliberPulse.com to help businesses stay abreast of the latest consumer behaviors, opinions and marketing trends to survive and thrive. Our agency excels at building brands and relationships. We’re well versed in the use of both traditional and social media to educate, influence or persuade audiences. To deliver an effective message, we know you have to understand your clients/customers: what they want and what they need.

What can you expect to find on CaliberPulse.com?

  • National, regional and local consumer behavior trends and opinions.
  • Insider marketing, public relations and Web marketing trends and tips.

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Increase Your Social Media Engagement with Shareable Graphic Content

The number of brands struggling to overcome declining Facebook views is skyrocketing. Community managers are frustrated with the platform for changing their algorithm and searching for a solution. In the midst of the chaos, shareable graphic content (or SGC as we like to call it) has emerged as a way to increase organic engagement, therefore […]

July 24, 2014

The Newspaper Business Continues to Evolve as Digital Media Grows

In two very different newsrooms in two very different cities, digital media is stepping in to help "old media" compete in the new world of news content and delivery.

June 20, 2013

Should Businesses Use Instagram?

If you think Instagram is like all the rest—just another social media tool—think again. It allows brands to express themselves to consumers in a unique, powerful way, and with more than 100 million users, it’s shouldn’t be ignored.

May 2, 2013

New Facebook Features

The most intriguing element of social media management is the ever changing nature which keeps social media marketers on their toes. We are constantly learning and adapting our social media strategies to best serve our clients. So far 2013 has been full of changes for social media giant Facebook, including a logo redesign. Here are 5 of the most recent changes that are likely to impact Facebook brand pages.

April 25, 2013

Will the Hashtag Enhance Facebook Marketing?

Facebook users should be accustomed to change and they can expect to see some big ones coming to the social networking site in the near future. Earlier this year, Facebook CEO Mark Zuckerberg announced Graph Search; a new way for users to search for photos, people, interests and places within the social networking site’s database. But wait, there’s more!

March 21, 2013

Are Your Social Media Goals Aligned With Your Business Objectives

We’ve conducted our fair share of social media bootcamp sessions with clients from a variety of industries and two basic questions seem to always arise, “which social media platforms should I be using and how do you expect me to find time to do all of this?”

February 14, 2013

Smartphone Photography In Focus

This year, as we celebrate 15 years in business, we’ve made self-promotion a higher priority here at Caliber. We’re guilty of the same crime that many agencies fall victim to – not practicing what we preach.

February 7, 2013

Facebook Timeline for Brands, Ready or Not, It is Here!

Facebook changed their format for brand pages to the Timeline a week ago today. What do you think of it so far? Are you using it to your brand’s advantage? Some of the updates are behind the scenes, but most are featured on your page. We've pulled together a list of the top five changes to brand pages:

April 6, 2012

Localize, Socialize, Succeed in 2012

As we cross the threshold of the eleventh month of 2011, we find ourselves once again in a unique position to reflect on lessons learned in the months behind us and apply them to projections and trends in the year to come. November Caliber Pulse articles will do just that. In this week’s post, we will examine the well-predicted trend of localized marketing.

November 10, 2011

Convince the Skeptics with 20 Unbelievable Social Media Stats

Have you ever discussed social media with a friend or potential customer and received a skeptical response? Many of us have. Perhaps you are the doubtful one. However you feel (or don’t feel) about social media, there is no arguing that our society has officially plunged into it head first. Social networking sites have become primary online marketing tools, communication outlets, and customer service vehicles. Instead of talking about the influence that social media can have, allow the numbers to speak for themselves. If you have ever doubted the power of social media, here are twenty unbelievable statistics that may make you rethink these qualms, and convince you to get more involved in one of the most influential resources of this generation.

June 30, 2011

Introducing Facebook’s Newest Feature

We have yet another answer for the ever-present challenge of how to stimulate more interaction on Facebook.Facebook recently introduced a new feature that allows page administrators to build interaction by polling. This added feature allows social site managers to not only survey their fans to find useful information, but it can also be used to reinforce message strategy via questions.

April 12, 2011

Social Media Etiquette Series, Part I: Facebook

With all the technological advances at our fingertips, proper etiquette is still a key to successful interactions. In this three-part series, we will provide tips to help you become more etiquette savvy with Facebook, Twitter, and sharing tools such as Digg, Delicious and Reddit.In this first post, we offer suggestions for managing your Facebook profile and tips to keep you on the appropriate social networking etiquette path.

March 3, 2011