For those businesses that don’t think there’s money to make via social media, think again! Check out this Wall Street Journal blog about how Dell has surpassed the $3 million mark using Twitter to promote product sales and discounts.

Dell seems to have broken through the glass ceiling of social media, successfully turning it into a business tool that directly drove profit for the computer maker.

Here’s a vlog Dell posted on YouTube last summer when they passed the half-million-dollar mark in profit – simply by using Twitter. The conversation gives you an idea as to the thought process Dell’s people went through to optimize Twitter’s effectiveness as a profit-generating opportunity.

[youtube=http://www.youtube.com/watch?v=uRFJUayy-rI&hl=en&fs=1&]

Still not convinced you should be thinking about social media for your business? Read more in this article, “What Keeps Twitter Chirping Along,” posted on InternetNews.com.

---

---