CaliberPulse

Caliber Group has launched CaliberPulse.com to help businesses stay abreast of the latest consumer behaviors, opinions and marketing trends to survive and thrive. Our agency excels at building brands and relationships. We’re well versed in the use of both traditional and social media to educate, influence or persuade audiences. To deliver an effective message, we know you have to understand your clients/customers: what they want and what they need.

What can you expect to find on CaliberPulse.com?

  • National, regional and local consumer behavior trends and opinions.
  • Insider marketing, public relations and Web marketing trends and tips.

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Dell Makes $3 Million from Twitter

For those businesses that don't think there's money to make via social media, think again! Check out this Wall Street Journal blog about how Dell has surpassed the $3 million mark using Twitter to promote product sales and discounts. Dell seems to have broken through the glass ceiling of social media, successfully turning it into a business tool that directly drove profit for the computer maker.

June 24, 2009