Regardless of your political affiliation or philosophy, here’s a great example of getting a message across using social media, in this case a YouTube ad.

What makes it so great? Instead of asking your coworker at the watercooler, “Hey, did you see that Dodgeball ad last night,” you can forward the link to her. Businesses or organizations which come up with an original and engaging message strategy can rely on their audience to spread the message, as opposed to hoping enough people were sitting in front of their television between 7:05 and 7:06 p.m. Thursday.

Why does this ad message engage you? How do you feel watching it? Enraged? Angry? Disgusted? My guess is that’s exactly what the Arizona Economic Council was going for.

The Call to Action is the last screen – the Council’s Web site, where you’ll find a petition to sign on the right side of the homepage. I’d love to hear if this ad strategy is working. According to YouTube, the video has been viewed more than 2,000 times. How many viewers have visited the Council’s Web site? How many of those have signed the petition?

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