CaliberPulse
Caliber Group has launched CaliberPulse.com to help businesses stay abreast of the latest consumer behaviors, opinions and marketing trends to survive and thrive. Our agency excels at building brands and relationships. We’re well versed in the use of both traditional and social media to educate, influence or persuade audiences. To deliver an effective message, we know you have to understand your clients/customers: what they want and what they need.
What can you expect to find on CaliberPulse.com?
- National, regional and local consumer behavior trends and opinions.
- Insider marketing, public relations and Web marketing trends and tips.
You are viewing our posts from Twitter.
Social Media Workshop Was a Full House
Wow! What a turnout for our Smart Marketing Workshop on social media this morning! I Twittered throughout the workshop all the great takeaways our speakers covered. If you couldn't make it, don't worry. We're already looking into a follow up session. We'll also be posting the PowerPoint presentation on our Web site's home page. Check back later tonight for a recap of the session! If we did see your smiling face there, let us know what you thought. Did you get any cool ideas for how to use social media in your business? We'd love to hear from you! (Like what you're reading on CaliberPulse.com? Sign up for an e-mail alert and we'll let you know when we post something new! Just look to the right side of the page!)
June 17, 2009
K.I.S.S. and Retweet!
Newcomers to Twitter will quickly find that the philosophy of "Keep It Short and Simple", also known as K.I.S.S., is the key to successful tweets. One good reason: shorter tweets enable other users to retweet your post and share it with their online followers. However, retweeting takes up some of the 140 characters Twitter allots for users. This means if the post uses all of the available space, it's nearly impossible for you to share it. For companies and agencies using Twitter for marketing purposes, this could translate to less traffic and people wanting to follow your account.
June 8, 2009
GM Starts Over With Social Media
General Motors is taking significant steps to improve its image with customers and investors – which now consists of American taxpayers. The company launched GM Reinvention, a customer-focused and social media-driven Web site, hours after filing for bankruptcy protection. Regardless of whether your business is booming or in a similar situation as the national automaker, GM’s new marketing practices are worthy accolades. Rather than staying quiet and licking their wounds, the company is using popular social media tools like Twitter and Flickr to give customers access to speak with company engineers, developers and executives about new products and steps GM is taking toward reinvention.
June 4, 2009
Writing Online Content That Counts
I always feel a cheeky smirk coming on when a stranger acts surprised that I can make a living at writing. Well I have some great news for writers and a surprise for the naysayers: Writers rule! You can be the smartest dude on Earth, the savviest senorita in the board room - but what good are your fan-TAB-u-lous (that's a shout out to a former colleague!) ideas if you can't communicate them to the right people? Here's a great post on Lateral Action's blog this morning about writing online content that counts. I've heard every excuse I can stand for not embracing strong writing skills. TV and radio eradicated books. The Internet murdered newspapers. Twitter and Facebook are the wave of the advertising and marketing future.
June 3, 2009
