Caliber Group has launched CaliberPulse.com to help businesses stay abreast of the latest consumer behaviors, opinions and marketing trends to survive and thrive. Our agency excels at building brands and relationships. We’re well versed in the use of both traditional and social media to educate, influence or persuade audiences. To deliver an effective message, we know you have to understand your clients/customers: what they want and what they need.
What can you expect to find on CaliberPulse.com?
- National, regional and local consumer behavior trends and opinions.
- Insider marketing, public relations and Web marketing trends and tips.
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The Best Marketing & Communications Strategies to Reach Your Audiences During Uncertain Times
We are experiencing a significant pivot in the way business works. No doubt about it, we are living in unusual times. The impact of the coronavirus pandemic is significant and transformative. It has radically transformed our social and economic fabric. And in the coming years, it will be viewed as a significant pivot point in […]
May 8, 2020
Use Digital Marketing Strategies in Good Times and Bad to Build Your Customer Base
In these uncertain times, companies from small businesses to major brands are turning to digital marketing and social media to offer valuable content, build brand credibility and engage with audiences. Consumers across the globe have dramatically increased their reliance on technology. So, including these tactics in your marketing strategy enables you to access to nearly […]
April 28, 2020
Use Caution: Super ad ideas can march you into trouble
When it comes to the NFL’s biggest game of the year, it’s an opportunity for many businesses, especially grocery stores, to promote big sales for the game-day party. However, using the trademark-protected words ‘Super Bowl’ could land you in hot water.
February 5, 2016
7 Tips For Mastering the Vine App
The hottest app in social media, arguably, is the Vine. Brands, celebrities and individuals are all experimenting with this new image-based messaging tool. You’ve downloaded the app, now how do you create an effective message in just six seconds?
April 4, 2013
Localize, Socialize, Succeed in 2012
As we cross the threshold of the eleventh month of 2011, we find ourselves once again in a unique position to reflect on lessons learned in the months behind us and apply them to projections and trends in the year to come. November Caliber Pulse articles will do just that. In this week’s post, we will examine the well-predicted trend of localized marketing.
November 10, 2011
New media is redefining the way we build brands, reputations: Top 10 trends from the 2010 PRSA International Conference
Even though it is difficult for me to get out of the office for a few days, each year I attend professional conferences to stay on top of the latest consumer trends and new media technologies. This year I attended the Public Relations Society of America’s International Conference Oct.16-19 in Washington D.C. My education started the minute I landed at Reagan National Airport and continued throughout the conference, at the workshops and during the networking sessions, where I interacted with respected peers and educators throughout the world. Here’s a summary of the top ten trends I learned — or confirmed — this year at the PRSA Conference that I hope you will find valuable as you prepare your strategic plans for 2011:
November 9, 2010