CaliberPulse
Caliber Group has launched CaliberPulse.com to help businesses stay abreast of the latest consumer behaviors, opinions and marketing trends to survive and thrive. Our agency excels at building brands and relationships. We’re well versed in the use of both traditional and social media to educate, influence or persuade audiences. To deliver an effective message, we know you have to understand your clients/customers: what they want and what they need.
What can you expect to find on CaliberPulse.com?
- National, regional and local consumer behavior trends and opinions.
- Insider marketing, public relations and Web marketing trends and tips.
You are viewing our posts from Lateral Action.
Writing Online Content That Counts
I always feel a cheeky smirk coming on when a stranger acts surprised that I can make a living at writing. Well I have some great news for writers and a surprise for the naysayers: Writers rule! You can be the smartest dude on Earth, the savviest senorita in the board room - but what good are your fan-TAB-u-lous (that's a shout out to a former colleague!) ideas if you can't communicate them to the right people? Here's a great post on Lateral Action's blog this morning about writing online content that counts. I've heard every excuse I can stand for not embracing strong writing skills. TV and radio eradicated books. The Internet murdered newspapers. Twitter and Facebook are the wave of the advertising and marketing future.
June 3, 2009
