CaliberPulse

Caliber Group has launched CaliberPulse.com to help businesses stay abreast of the latest consumer behaviors, opinions and marketing trends to survive and thrive. Our agency excels at building brands and relationships. We’re well versed in the use of both traditional and social media to educate, influence or persuade audiences. To deliver an effective message, we know you have to understand your clients/customers: what they want and what they need.

What can you expect to find on CaliberPulse.com?

  • National, regional and local consumer behavior trends and opinions.
  • Insider marketing, public relations and Web marketing trends and tips.

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A ‘Gilded Age’ for Generation C – Mobile Marketing

With the continuous rise of technology and digital accessibility, the marketing industry has found itself in the heat of what could be called the ‘Gilded Age,’ for mobile marketing. What can be attributed to the massive increase in mobile ad spending and mobile device use? Accessibility, accessibility, accessibility! Marketers know their audience well. Generation C, those between the ages of 18-34, accounts for 23% of the population, and they thrive on connectivity 24/7. What better way to get your message in the hands of these connected consumers than through the medium that never leaves their hands in the first place?

May 2, 2012

Success can sometimes be bought with a coupon

Successful retailers have generated business through the practice of “loss leader” sales & promotion (taking the loss on one product to get customer traffic in for upsales). The decisions are not made randomly; these items are selected with purpose and by crunching the numbers to estimate the ROI. That’s exactly how you should look at using the online membership coupon services such as restaurants.com or social promotions sites like groupon.com and livingsocial.com. In an American Express Open Forum Jennifer Van Grove, Associate Editor for Mashable, points out how the pomp and circumstance around Groupon’s success makes it easy to ignore the Posies Cafes of the world. Posies Cafe owner Jessie Burke describes offering a featured Groupon deal as, "the single worst decision I have ever made as a business owner thus far." Burke's primary problem was that after deeply discounting her goods -- $6 for $13 -- and handing over 50 percent of sales to Groupon, she was unable to cover her store's operating costs, including employee payroll.

November 11, 2010

Consumers Clamor for Coupons

Bling’s out, paper’s in. No longer comfortable flashing frivolous signs of indulgence, Americans are grabbing their scissors and bragging about coupons. Iconowatch reports the savvy are saving as bargain bragging rights quickly replaces the family gas guzzler as this season’s must have. More than half of American households are clipping coupons from their Sunday newspaper. While Internet usage is up 83 percent since 2005, it still pales in comparison (11 percent) to the number of households combing their Sunday newspaper for savings opportunities (53 percent), according to Scarborough Research.

January 5, 2009