CaliberPulse

The number of brands struggling to overcome declining Facebook views is skyrocketing. Community managers are frustrated with the platform for changing their algorithm and searching for a solution. In the midst of the chaos, shareable graphic content (or SGC as we like to call it) has emerged as a way to increase organic engagement, therefore […]

July 24, 2014

As we dive into refreshing our strategic toolkit this Autumn, we should consider our automated tools. A new study by Strategy Analytics found that tablet use currently accounts for 20 percent of weekly digital media consumption. It is estimated that 15.1 million tablets were sold during the second quarter of 2011 (18 percent of the total PC market). The study also found that the average user spends 1.5 hours per day browsing content and other communication-based apps, and more than 25 percent of all tablet usage is dedicated to web browsing and email.

August 25, 2011

Consumers are increasingly using mobile devices to access the internet for deals, product information and social media engagement. Mobile can be defined as any device that can be taken with you–smart phones, tablets and laptops. By 2015 more people will connect online by mobile devices than desktop PCs. Marketing campaigns and tactics targeted to these devices such as texting campaigns, QR codes, apps and mobile internet sites are quickly becoming required tools for businesses. The mobile advertising industry is expected to be worth more than $1.56 billion by 2013.

May 26, 2011

It will come as no surprise to those of us paying attention to trends that advertisers are asking more of their audiences than ever before. In previous years, the modus operandi has been for advertisers to show pictures, play music, and try to impress while target consumers relax on the couch. Relax no more, audiences. In 2011 and beyond, advertisers will be putting audiences to work. The new rule of engagement is, in fact, “engagement”. New online ads will require the audience to “click” for the full story or experience that will drive a message home. It is predicted that online ads will, more and more, link an end-user directly to the point of purchase, cutting out any waffling a consumer may feel while considering a buying decision. The engagement revolution is not exclusive to online ads. Print and TV ads are, increasingly, requiring that audiences scan a code to find a hidden message or receive the chance to win some coveted opportunity that only those “in the know” get to access. The end goal of these more complex processes is to create loyalty through participation and to turn that loyalty, ultimately, into sales and evangelism.

January 25, 2011

In this age of web-enabled Smart phones and other “Smart” devices that are flooding the market, we here at Adworkshop have noticed that the number of “apps” (applications) and mobile sites being downloaded is skyrocketing. As a matter of fact, our advertising agency in upstate New York came across an eMarketer report on a recent survey conducted by Adobe which found that most mobile users prefer to get their content from mobile websites rather than mobile applications. The only categories that showed a higher mobile application download preference were games, music and social media.

January 20, 2011