“Everyone” is not Your Target Customer

Throughout my 23 years in advertising and marketing, the one thing that perplexes me most about business owners is how they could respond to the question, “Who is your customer?” by saying “Everyone.”  Mom taught me a long time ago, you can’t be all things to all people, you’ll forget who you are.  This goes for businesses as well.

There are many ways to determine who your core customers are.  Read about six great suggestions that will help you identify your high-value customers in How to Define a ‘Good Target’ in the Digital Age.  These are the customers that will give you your highest return on your marketing and advertising investment.

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