CaliberPulse
Caliber Group has launched CaliberPulse.com to help businesses stay abreast of the latest consumer behaviors, opinions and marketing trends to survive and thrive. Our agency excels at building brands and relationships. We’re well versed in the use of both traditional and social media to educate, influence or persuade audiences. To deliver an effective message, we know you have to understand your clients/customers: what they want and what they need.
What can you expect to find on CaliberPulse.com?
- National, regional and local consumer behavior trends and opinions.
- Insider marketing, public relations and Web marketing trends and tips.
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“Everyone” is Not Your Target Customer
Throughout my 23 years in advertising and marketing, the one thing that perplexes me most about business owners is how they could respond to the question, “Who is your customer?” by saying “Everyone.” Mom taught me a long time ago, you can’t be all things to all people, you’ll forget who you are. This goes for businesses as well. There are many ways to determine who your core customers are. Read about six great suggestions that will help you identify your high-value customers in How to Define a ‘Good Target’ in the Digital Age. These are the customers that will give you your highest return on your marketing and advertising investment.
November 26, 2010
