CaliberPulse
Caliber Group has launched CaliberPulse.com to help businesses stay abreast of the latest consumer behaviors, opinions and marketing trends to survive and thrive. Our agency excels at building brands and relationships. We’re well versed in the use of both traditional and social media to educate, influence or persuade audiences. To deliver an effective message, we know you have to understand your clients/customers: what they want and what they need.
What can you expect to find on CaliberPulse.com?
- National, regional and local consumer behavior trends and opinions.
- Insider marketing, public relations and Web marketing trends and tips.
You are viewing our Low-Cost Marketing posts.
Brand Your Body (and Other Things)
Part of the “Low-Cost, High-Impact” Smart Marketing Workshop It’s one of those simple things that a lot of businesses overlook: putting their logo on clothing. If the clothing is cool, interesting or free, it’s likely that customers are willing to be your walking billboard. You can go with the typical t-shirt or baseball hat, or think creatively. Pictured is the Bookmans bicycling team. Bookmans paid for the jerseys and shorts and they get cycling billboards found riding all over town and in major events such as the Tour de Tucson.
Draw Customers with Discounted Gift Cards
Restaurants and other businesses looking to attract consumers shell shocked by the economy might consider discounting their gift cards rather than their products/services. Scarborough Research says nearly half (47 percent) of Tucsonans bought a gift card during the past year.
Consumers Clamor for Coupons
Bling’s out, paper’s in. No longer comfortable flashing frivolous signs of indulgence, Americans are grabbing their scissors and bragging about coupons. Iconowatch reports the savvy are saving as bargain bragging rights quickly replaces the family gas guzzler as this season’s must have. More than half of American households are clipping coupons from their Sunday newspaper. While Internet usage is up 83 percent since 2005, it still pales in comparison (11 percent) to the number of households combing their Sunday newspaper for savings opportunities (53 percent), according to Scarborough Research.
Low-Cost Marketing Tips to Survive and Thrive in 2009
A recession doesn’t mean small business have to spend the next few months hiding in bunkers under Broadway Boulevard. In fact, many marketers and brand specialists will tell you now is the perfect time to build on and establish lasting relationships with customers/clients. Don’t let a small marketing budget hold you back. There’s plenty businesses can do with staff resources. It just requires a little good, old-fashioned know-how and people skills. Think you’re not the person with those skills? Find someone in-house who enjoys meeting and talking to people. Odds are you’ve got a star waiting to shine. Don’t let a non-existent marketing budget hold you back. There’s plenty businesses can do without spending a penny on experts. It just requires a little good, old-fashioned know-how and people skills. Think you’re not the person with those skills? Find someone in-house who enjoys meeting and talking to people. Odds are you’ve got a star waiting to shine.
