Caliber Group has launched CaliberPulse.com to help businesses stay abreast of the latest consumer behaviors, opinions and marketing trends to survive and thrive. Our agency excels at building brands and relationships. We’re well versed in the use of both traditional and social media to educate, influence or persuade audiences. To deliver an effective message, we know you have to understand your clients/customers: what they want and what they need.
What can you expect to find on CaliberPulse.com?
- National, regional and local consumer behavior trends and opinions.
- Insider marketing, public relations and Web marketing trends and tips.
You are viewing our Low-Cost Marketing posts.
Increase Your Social Media Engagement with Shareable Graphic Content
The number of brands struggling to overcome declining Facebook views is skyrocketing. Community managers are frustrated with the platform for changing their algorithm and searching for a solution. In the midst of the chaos, shareable graphic content (or SGC as we like to call it) has emerged as a way to increase organic engagement, therefore […]
How Strong is Your Content Marketing Strategy?
Is a weak content marketing strategy hindering your social media efforts? Ten years ago, social media was an untrusted tactic that only the most cutting-edge marketers dared to explore. As the social movement gained traction, successful case studies emerged & people began to see how it could help their organizations.
Don’t Just Host an Event, Socialize It!
Like many of you, our team regularly attends conferences, presentations, tradeshows, and seminars, many which feature talented speakers who share valuable content. Yet at times event organizers underutilize social media tools that would increase the event’s exposure and reach a broader audience.
Should Businesses Use Instagram?
If you think Instagram is like all the rest—just another social media tool—think again. It allows brands to express themselves to consumers in a unique, powerful way, and with more than 100 million users, it’s shouldn’t be ignored.
7 Tips For Mastering the Vine App
The hottest app in social media, arguably, is the Vine. Brands, celebrities and individuals are all experimenting with this new image-based messaging tool. You’ve downloaded the app, now how do you create an effective message in just six seconds?
5 ways PR Professionals can (and should) use Twitter’s Vine App
We’ve all watched social media become an integral part of PR in recent years and now we are seeing image and video messaging become an integral part of social media.
Smartphone Photography In Focus
This year, as we celebrate 15 years in business, we’ve made self-promotion a higher priority here at Caliber. We’re guilty of the same crime that many agencies fall victim to – not practicing what we preach.
Keys to Successful Hashtag Usage
Hashtags became a part of everyday lingo for active Twitter users, but now they are popping up in the strangest places. You are likely to find them on your television screen while you are watching your favorite shows, on printed pieces arriving in your mailbox, splashed across other social networks (Facebook, Google+, Pinterest, and Instagram), and prominently displayed on event banners, billboards, websites, etc. So what is a hashtag and how do you successfully implement this tactic for your brand?
Do LinkedIn’s Endorsements Have Measurable Value?
Two recent op-ed pieces featured by Mashable presented opposing opinions on the value of LinkedIn’s relatively new endorsement feature. One article, written by Todd Wasserman, called it “meaningless,” while David Berkowitz’s rebuttal article argued that it is “…one of the best uses of game mechanics online...” So which is true?
Back to Basics: The Art of Storytelling
August has arrived and with it, the familiar “back-to-school” theme. Let this month serve as an opportune time and reminder to sharpen your skills, knowledge, and invest in new resources. Students around the nation are buying new pencils and notebooks, so why not mirror this trend and advocate that your business invest in a new strategic toolkit?
Retargeting Brings Website Visitors Back
96% of visitors to a website don’t become customers or engage during their first visit. How do you bring them back? The old advertising adage used to be that a potential customer needed to hear, read, and/or see your message three times before they engage in your product or service. The latest statistic is that it can take up to seven digital interactions with people before they become a customer. How can you speed up this process? By retargeting, also called retracking or remarketing (by Google). Retargeting is an online marketing technique that focuses on people who visit a website. When a user visits a website, a cookie tags a code from the site and is placed on the visitor’s browser to allow an advertiser to target that consumer as they interact online. For example, if someone visits Overstock.com and places something in a cart but leaves the site without purchasing it, a cookie is placed on the visitor’s browser. That user may find that while visiting another site, an ad for Overstock appears featuring the very item they placed in the cart. The next time they see an Overstock ad on another site it may even offer that same item at a discounted price.
When was the last time you said “Thank you”?
John C. Maxwell once said, “Feeling appreciated brings out the best in people.” We all want to be appreciated in our relationships; at work by our staff, boss, and clients, and at home by our family and friends. Eileen Shenker recently gave a seminar called “Romancing Your Relationships™” at the February Women’s Financial Group hosted by National Bank of Arizona. Shenker reminded attendees that we have to make a conscious effort to appreciate those around us. She pointed out that often times, we think about calling someone up and saying thank you or think about sending a small gift, but never end up following through. In this case, it is not the thought that counts. Shenker’s mantra is “When you think it, act on it.”