Caliber Group has launched CaliberPulse.com to help businesses stay abreast of the latest consumer behaviors, opinions and marketing trends to survive and thrive. Our agency excels at building brands and relationships. We’re well versed in the use of both traditional and social media to educate, influence or persuade audiences. To deliver an effective message, we know you have to understand your clients/customers: what they want and what they need.
What can you expect to find on CaliberPulse.com?
- National, regional and local consumer behavior trends and opinions.
- Insider marketing, public relations and Web marketing trends and tips.
Powerful Email Subject Lines
Do you know one of the most powerful tools to drive openings in email subject lines? Asking questions. Asking a question in your subject line piques your audience’s interest, and gives them a promise of what they will find in the body of the email. At Caliber, we’re big believers in subject line questions. This […]
August 23, 2019
Does your brand need a Facebook group?
Recently you may have started seeing ads for Facebook groups on TV, and noticed more content from the groups you’re a member of in your feed. That’s because Facebook changed its algorithm again to increase engagement, and they believe that groups and events are going to be the best way to do that. Does your […]
August 9, 2019
Staying Current with Social Media
It’s that time of year again. As the weather warms up and spring turns to summer, all of our favorite social media analysts release their Annual State of Social Media reports. Each of these focus on different areas and each of them are required reading for anyone who uses social media as a marketing channel. […]
June 6, 2019
Digital marketing metrics are key to successful campaigns
With digital media spending forecasted to reach more than $77 billion in 2017, it is more important than ever to ensure that you are integrating digital media and marketing strategies effectively into your digital marketing campaigns.
October 4, 2016
Use Caution: Super ad ideas can march you into trouble
When it comes to the NFL’s biggest game of the year, it’s an opportunity for many businesses, especially grocery stores, to promote big sales for the game-day party. However, using the trademark-protected words ‘Super Bowl’ could land you in hot water.
February 5, 2016
Is Your Website ‘Mobilegeddon’ Ready?
You may have heard the news that Google unveiled a major change in their algorithm today that will impact even the biggest brands’ search results. This change, which aims to give “mobile friendly” sites higher search rankings, was announced in February to allow for website updates. So what exactly is a “mobile friendly” website?
April 21, 2015
Careful of Your Written-Tone
Judging someone’s tone of voice and body language are key indicators most of us use to determine how the other person feels about a given situation. In business, these observations are crucial when interacting with employees, vendors, and customers. In today’s world of increased electronic correspondence, social media activity, and remote meetings we don’t always […]
January 15, 2015
High-tech to High-touch and Everything in Between: Branding at Every Customer Touchpoint
The way we do business has changed significantly in the digital age. Every aspect including lead generation, customer service and retention, branding and marketing has shifted into overdrive as customers are more empowered and informed than ever before with research tools at their fingertips. Reputation management is more challenging as customer touchpoints continuously emerge and […]
July 31, 2014
Increase Your Social Media Engagement with Shareable Graphic Content
The number of brands struggling to overcome declining Facebook views is skyrocketing. Community managers are frustrated with the platform for changing their algorithm and searching for a solution. In the midst of the chaos, shareable graphic content (or SGC as we like to call it) has emerged as a way to increase organic engagement, therefore […]
July 24, 2014