Caliber Group has launched CaliberPulse.com to help businesses stay abreast of the latest consumer behaviors, opinions and marketing trends to survive and thrive. Our agency excels at building brands and relationships. We’re well versed in the use of both traditional and social media to educate, influence or persuade audiences. To deliver an effective message, we know you have to understand your clients/customers: what they want and what they need.
What can you expect to find on CaliberPulse.com?
- National, regional and local consumer behavior trends and opinions.
- Insider marketing, public relations and Web marketing trends and tips.
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Advertisers and Evangelists: DISCLOSE!
In December, the Federal Trade Commission (FTC) released new guidelines concerning the use of endorsements and testimonials in advertising (now including blogging and microblogging). These guidelines are intended to ensure that consumers are made aware if third-party endorsements are influenced by advertisers and marketers. Translation: blogging and micro-blogging evangelists (including celebrity spokespeople) must reveal that they have received free products or incentives of any kind that may have influenced a positive endorsement of a brand or product.
January 18, 2011
Bloggers and advertisers beware: New FTC rules impact you
Whoa! Before you ask Janet in Accounting to blog about the firm’s terrific service or you give a sample of your miracle product to cousin Ernie in the hopes that he will post an oh-wow comment on Facebook, pay heed to the new Federal Trade Commission (FTC) guidelines. Don’t let the regulations catch you by surprise or the FTC could slap a $10,000 per day fine if it finds you making and not immediately yanking unlawful claims. What the FTC considers “advertising” may be a surprise.
February 8, 2010