Public Relations

For more than two decades, we have helped organizations and their leaders build successful reputations and relationships critical to meeting company objectives. We utilize the strategic four-step process and Code of Ethics and Professional Standards adopted by the Public Relations Society of America. All crisis communications, media relations and issues/reputation management campaigns are focused on results, often measured by a positive shift in audience opinions, behaviors and sales.

Services

  • Public Relations Strategy & Consultation
  • Publicity & Media Relations
  • Community Relations & Outreach
  • Crisis Communications/Reputation Management
  • Message Strategy Development
  • Issues Management/Grassroots Campaigns
  • Content Development
  • Public Presentation Planning & Coordination
  • Opinion & Reputation Research
  • Media Spokesperson Training
  • Leadership Coaching
  • Special Events
  • Social Media
  • Media Monitoring Services

Select Client History

  • Arizona Oncology
  • Bogutz & Gordon
  • Carondelet Neurological Institute
  • Children’s Clinics
  • Commerce Bank of Arizona
  • Diamond Ventures
  • EuroFresh Farms
  • LVA Urban Design Studio
  • Mather Lifeways / Splendido
  • SalutarisMD
  • Sierra Vista Regional Health Center
  • Solar Zone @ the UA Tech Park
  • Southern Arizona Mental Health Corporation
  • Stone Canyon
  • Tucson Metropolitan Chamber of Commerce
  • Tucson Regional Town Hall
  • Tucson Values Teachers

The Caliber Group helped transform 50 years of compassion into a 21st century brand. They have an eloquent approach that differentiates services and builds brand equity by linking all communications back to an effective strategy. I highly recommend this professional group who listened to our needs and quickly developed and implemented a plan that will brand the organization for years to come.”

Linda Brown
Marketing and Public Relations Manager
Sierra Vista Regional Health Center

Featured Project

Carondelet Neurological Institute

Carondelet Neurological Institute

  • Tucson Values Teachers

    Tucson Values Teachers

  • Tucson Regional Town Hall

    Tucson Regional Town Hall

  • Splendido

    Splendido

  • Solar Zone

    Solar Zone at the UA Tech Park

  • Salutaris

    SalutarisMD

  • EuroFresh

    EuroFresh Farms

  • EuroFresh - Redi Bites Publicity

    EuroFresh Farms

  • EuroFresh - Arizona Grown Campaign

    EuroFresh Farms

  • EuroFresh - ChefsBest Campaign

    EuroFresh Farms

  • Diamond Ventures - Habitat for Humanity

    Diamond Ventures

  • Children's Clinic

    Children's Clinic

  • Carondelet Neurological Institute

    Carondelet Neurological Institute

  • Bogutz & Gordon - Legal on 4 Publicity

    Bogutz & Gordon

  • Commerce Bank of Arizona

    Commerce Bank of Arizona

  • Arizona Oncology

    Arizona Oncology

  • Sierra Vista Regional Health Center

    Sierra Vista Regional Health Center

  • Tucson Values Teachers
  • Tucson Regional Town Hall
  • Splendido
  • Solar Zone
  • Salutaris
  • EuroFresh
  • EuroFresh - Redi Bites Publicity
  • EuroFresh - Arizona Grown Campaign
  • EuroFresh - ChefsBest Campaign
  • Diamond Ventures - Habitat for Humanity
  • Children's Clinic
  • Carondelet Neurological Institute
  • Bogutz & Gordon - Legal on 4 Publicity
  • Commerce Bank of Arizona
  • Arizona Oncology
  • Sierra Vista Regional Health Center
  • Carondelet Neurological Institute

    Carondelet Neurological Institute
    As part of its market expansion, Carondelet created the Neurological Institute (CNI)—a new, world-class destination for neurological care in southern Arizona. The Caliber team worked directly with network and hospital leadership to develop a branding and awareness campaign to deliver strategic messages to key audiences about the benefits of the center through media relations, events and marketing collateral.

  • Sierra Vista Regional Health Center

    Sierra Vista Regional Health Center
    Caliber acted as a strategic partner and advisor to Sierra Vista Regional Health Center to rebrand the hospital and promote all service lines. Our team guided hospital leadership through an acquisition with a national healthcare system and executed a public outreach campaign for a planned, new hospital. Caliber also branded and supported physician recruitment/service line development for Sierra Vista Medical Group.

  • Tucson Regional Town Hall

    Tucson Regional Town Hall
    This highly successful Town Hall focusing on land use brought more than 400 stakeholders and local leaders together to create a common vision and action plan for the future growth of the Tucson region. Caliber was instrumental in the planning of the event and provided strategy, consultation, coordination, media relations and outreach services.

  • Tucson Values Teachers

    Tucson Values Teachers
    Using social media to engage specific audiences, Caliber developed and promoted a Tucson Values Teacher’s event through the use of solely online tactics inviting teachers, politicians and local business and education leaders to the event, which highlighted the importance of teachers in our community through a discounted services program.

  • EuroFresh - ChefsBest Campaign

    EuroFresh Farms
    Caliber’s work for EuroFresh Farms included an integrated marketing strategy to increase sales of the company’s produce through the promotion of a prestigious award, “ChefsBest”, from the American Culinary Institute. The campaign integrated tradeshow marketing, print advertising, micro-marketing packages to key customers, a VIP event and publicity with key trade publications. Online marketing was also used to reach audiences and included a mobile website, landing page, online video, digital advertising, email marketing and social strategies.

  • EuroFresh - e-Blast & Social Media

    EuroFresh Farms
    Caliber developed and implemented an integrated social media and publicity campaign for EuroFresh Farms—a leading greenhouse-grower of tomatoes and cucumbers—to maximize the company’s attendance at an annual produce event. The pre-, during and post-event contact with industry publications and postings on social media channels amplified the company’s presence and increased engagement with attendees on all platforms.

  • Carondelet Neurological Institute
  • Sierra Vista Regional Health Center
  • Tucson Regional Town Hall
  • Tucson Values Teachers
  • EuroFresh - ChefsBest Campaign
  • EuroFresh - e-Blast & Social Media