Produce & Agriculture

The Caliber team has helped produce and agriculture companies expand their retail and consumer markets for more than 20 years. We have provided integrated brand marketing, public relations, crisis communications, social media and interactive services to help our clients successfully weather crises, expand, merge, launch new products and enter new markets.

Select Client History

  • EuroFresh Farms
  • Desert Whale Jojoba
  • Greener Fields Together
  • Harvest Sensations
  • Naturipe Farms
  • Pacific Brokerage Co.
  • PRO*ACT USA
  • Superior Natural Oils International, Inc.
  • Valencia International Inc.

The Caliber Group has consistently generated innovative strategies to inform consumers and positively separate our company from the competition.”

Dwight Ferguson
Former Chief Executive Officer
EuroFresh Farms

Featured Project

EuroFresh - ChefsBest Campaign

EuroFresh Farms

  • EuroFresh

    EuroFresh Farms

  • EuroFresh - ChefsBest Campaign

    EuroFresh Farms

  • EuroFresh - Redi Bites Publicity

    EuroFresh Farms

  • EuroFresh - Arizona Grown Campaign

    EuroFresh Farms

  • Desert Whale Jojoba Company - Logo Design, Advertisements, & Brochure

    Desert Whale Jojoba Company

  • EuroFresh - e-Blast & Social Media

    EuroFresh Farms

  • EuroFresh
  • EuroFresh - ChefsBest Campaign
  • EuroFresh - Redi Bites Publicity
  • EuroFresh - Arizona Grown Campaign
  • Desert Whale Jojoba Company - Logo Design, Advertisements, & Brochure
  • EuroFresh - e-Blast & Social Media
  • EuroFresh - ChefsBest Campaign

    EuroFresh Farms
    Caliber’s work for EuroFresh Farms included an integrated marketing strategy to increase sales of the company’s produce through the promotion of a prestigious award, “ChefsBest”, from the American Culinary Institute. The campaign integrated tradeshow marketing, print advertising, micro-marketing packages to key customers, a VIP event and publicity with key trade publications. Online marketing was also used to reach audiences and included a mobile website, landing page, online video, digital advertising, email marketing and social strategies.

  • EuroFresh - e-Blast & Social Media

    EuroFresh Farms
    Caliber developed and implemented an integrated social media and publicity campaign for EuroFresh Farms—a leading greenhouse-grower of tomatoes and cucumbers—to maximize the company’s attendance at an annual produce event. The pre-, during and post-event contact with industry publications and postings on social media channels amplified the company’s presence and increased engagement with attendees on all platforms.

  • EuroFresh - ChefsBest Campaign
  • EuroFresh - e-Blast & Social Media