Caliber Group has launched CaliberPulse.com to help businesses stay abreast of the latest consumer behaviors, opinions and marketing trends to survive and thrive. Our agency excels at building brands and relationships. We’re well versed in the use of both traditional and social media to educate, influence or persuade audiences. To deliver an effective message, we know you have to understand your clients/customers: what they want and what they need.
What can you expect to find on CaliberPulse.com?
- National, regional and local consumer behavior trends and opinions.
- Insider marketing, public relations and Web marketing trends and tips.
Are You Practicing Anti-Social Media?
There is more to having a social media presence than just posting statuses. Having a branded Facebook page may help cultivate an audience or garner high numbers of “likes,” but if you only post one-way marketing or media messages, your audience will eventually lose interest. A page’s number of followers pales in value compared to interaction with them.
October 27, 2011
Who Should Manage Your Company’s Social Media?
Now that you’ve taken the plunge into the world of social media, you are faced with yet another decision. How do you find the best person to maintain your company’s message? The importance of this decision cannot be overlooked.Social media has opened a window that gives your customers a more personal connection with your business. It creates an opportunity for us to talk with our customers instead of at them. As a result, loyal followers expect authentic interaction and finding the person or team who will act as your authentic company ‘voice’ is crucial.
October 4, 2011
Is Social Media Right for Your Business?
Social media use is experiencing a sharp upward trend in popularity, but is it right for your company or clients? This month we will explore the factors businesses should consider when making the decision to engage in this dynamic marketing medium.Most companies today have an online presence. To interact with their customers, some simply send a monthly or quarterly eblast with information, while others actively engage via Facebook, Twitter, blogs, frequent eblasts and constant website updates. Is it information overload or simply what consumers have come to expect?
September 15, 2011
The 100 Best iPad Apps: Marketers Edition
As we dive into refreshing our strategic toolkit this Autumn, we should consider our automated tools.A new study by Strategy Analytics found that tablet use currently accounts for 20 percent of weekly digital media consumption. It is estimated that 15.1 million tablets were sold during the second quarter of 2011 (18 percent of the total PC market).The study also found that the average user spends 1.5 hours per day browsing content and other communication-based apps, and more than 25 percent of all tablet usage is dedicated to web browsing and email.
August 25, 2011
Supporting a good cause can increase loyal customers
Now more than ever, your customers are being bombarded with messages from your competitors demanding their attention and motivating them to open their wallets.When consumers are presented with competing choices to your offerings that appear equal in price, benefits and quality, one sure way to stand out from your competition and gain customer loyalty is to support a charitable cause that your customers care about.
August 18, 2011
Back to Basics: The Art of Storytelling
August has arrived and with it, the familiar “back-to-school” theme. Let this month serve as an opportune time and reminder to sharpen your skills, knowledge, and invest in new resources. Students around the nation are buying new pencils and notebooks, so why not mirror this trend and advocate that your business invest in a new strategic toolkit?
August 11, 2011
Different Shades of Grey: The complex marketing dilemma of “Adult 65+”
The key to marketing success is identifying target audiences that will be motivated by tailored messages and calls to action. For this purpose, accurate audience demographic information is crucial. The value in this information, however, lies in detailed segmentation of a specific audience group.Unfortunately audience demographics are unreliable for the “65+” segment, which represented approximately 40 million adults in 2010, according to the U.S. Census. To bundle everyone over 65-years-old in one “targetable” demographic is practically useless for marketing purposes.
July 28, 2011
No More .com – Brand Your Own Domain Name
ICANN, the body that coordinates Internet names, has approved one of the biggest changes ever to the Internet’s domain name system. The change will allow companies/brands to own their own name after the dot—rather than using .com or .org. Effective January 12, 2012, companies will be able to create URLs with a branded touch, such as .nike, .mtv, or .newyork.
July 21, 2011
Email Marketing and the Rules of CAN-SPAM: What you need to know for your business
Today, 95% of all email is considered spam. If you use email for your business, you must know the rules of the CAN-SPAM Act and how to protect your company from a violation. This act sets rules for how you can contact your current and potential customers by email and gives them rights for opting-out of future emails. If you don't follow the guidelines, you could face hefty fines for non-compliance – up to $16,000 per email.
July 14, 2011
Mobile Websites: A Must
With smartphone usage growing exponentially, it is important to consider developing a mobile site to make accessing your website information easier for smartphone owners. Most often, those who visit a website from a mobile device know exactly what they’re looking for, which gives you the opportunity to simplify your website featuring its most relevant "on the go" (or quick reference) content. Mobile visitors will appreciate the simplicity and ease of navigation of a mobile site.
July 7, 2011
Convince the Skeptics with 20 Unbelievable Social Media Stats
Have you ever discussed social media with a friend or potential customer and received a skeptical response? Many of us have. Perhaps you are the doubtful one. However you feel (or don’t feel) about social media, there is no arguing that our society has officially plunged into it head first. Social networking sites have become primary online marketing tools, communication outlets, and customer service vehicles. Instead of talking about the influence that social media can have, allow the numbers to speak for themselves. If you have ever doubted the power of social media, here are twenty unbelievable statistics that may make you rethink these qualms, and convince you to get more involved in one of the most influential resources of this generation.
June 30, 2011
Getting the Most From Survey Results
Surveying existing and potential customers is an excellent way to learn their needs and priorities. The information received can then be used in the development of your business and marketing plan. The questions you ask, and the way you ask them, are very important in capturing information that is actionable and can then be used to increase sales and profits.In order to get the best actionable results from a survey, thorough planning is required. Before a survey is conducted, consider the following questions:
June 23, 2011