Nonprofit

CODAC Behavioral Health Services, Inc.
Caliber has served as a strategic partner to CODAC and its senior leadership team for more than 10 years to brand the organization, develop and market programs and assess the relevancy of services, identify target audiences and determine future organizational needs based on the changing healthcare landscape.

Children's Museum Tucson
The re-naming and branding of the Children’s Museum Tucson, in concert with facility upgrades, infused new life into the nonprofit organization. Caliber worked with staff and the board of directors to re-vision the organization’s brand for a new generation of kids. Everything from the logo to signage to name badges reflects this new vision and has contributed to increased membership volume and sponsor support.

Imagine Greater Tucson
Caliber provided consultation and brand development for Imagine Greater Tucson, a nonprofit leading growth and development planning for the Tucson region. Our work included a comprehensive communications strategy, a brand identity and a multi-media campaign to inform and educate residents of the decisions that would affect our region’s future.

Tucson Values Teachers
Using social media to engage specific audiences, Caliber developed and promoted a Tucson Values Teacher’s event through the use of solely online tactics inviting teachers, politicians and local business and education leaders to the event, which highlighted the importance of teachers in our community through a discounted services program.

Tucson Festival of Books
Caliber developed an extensive brand for the Tucson Festival of Books, a new literary festival drawing more than 150,000 attendees. The festival became the fourth largest book festival in the country within its first two years of existence.

University of Arizona Honors College
This project involved research, strategic planning and re-branding of the Honors College at the University of Arizona. Perception studies, message strategy development and a new creative direction contributed to the revitalized brand that is attracting and retaining high achieving students.

AZ Earn to Learn
Caliber branded and launched AZ Earn to Learn, a new program in partnership with Arizona’s three public universities and the Arizona Board of Regents, which offers higher education opportunities to low-income students. The brand launch was very successful and has been recognized by financial institutions nationally and by numerous states because of its groundbreaking approach.