Caliber Group

Why Caliber

Our firm has more than two decades of proven experience helping Biotech and Bioscience companies reach, educate, and motivate healthcare audiences to take action. Our experience encompasses launching new businesses, products, and services to accelerating later-stage growth and product lifecycles for medical device, pharma, and biomedical brands. We are also adept at creating and managing reputation-building campaigns for large healthcare systems, hospitals, medical groups, physician networks, and centers of excellence. We have worked in numerous specialty areas such as cancer and companion diagnostics, infectious diseases, radiology, neurosciences, oncology, women’s services, behavioral health, and cardiology. Because we understand the healthcare ecosystem, we are highly successful at building brand preference, loyalty, and market share.

Select Clients

What We Do

We specialize in strategic planning, brand creative and message development, reputation management and the execution of multi-channel digital and traditional marketing, advertising and public relations campaigns to support our client’s growth goals. We also provide strategic counsel to help our clients retain customers and employees during times of uncertainty resulting from mergers and acquisitions, declining sales or stock prices, and changes in leadership. We are the firm that clients turn to when they have an opportunity or challenge that can define the company’s future.

  • Brand marketing, positioning and message strategy

  • Marketing and brand perception audits

  • Merger & acquisition communications and stakeholder relations

  • Email marketing

  • Responsive, user-friendly websites

  • SEO

  • Videos

  • Multi-channel digital and print advertising

  • Social media management

  • Public relations

  • Crisis & Reputation Management

  • Marketing content creation

  • Marketing metrics & ROI

Our Portfolio

What Our Clients Say

As a new company, the team at Caliber Group helped us expand our creative and integrated marketing efforts far beyond our own capacity. They worked with us side by side to achieve national visibility and connect personally with niche healthcare audiences. The dedication their team showed was extraordinary and I'm grateful to have found them when I did.

Andrew Chasteen
Director of Global Corporate and Marketing Communications
Accelerate Diagnostics, Inc.