CaliberPulse
Caliber Group has launched CaliberPulse.com to help businesses stay abreast of the latest consumer behaviors, opinions and marketing trends to survive and thrive. Our agency excels at building brands and relationships. We’re well versed in the use of both traditional and social media to educate, influence or persuade audiences. To deliver an effective message, we know you have to understand your clients/customers: what they want and what they need.
What can you expect to find on CaliberPulse.com?
- National, regional and local consumer behavior trends and opinions.
- Insider marketing, public relations and Web marketing trends and tips.
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Tweeting for Business
Tweetdeck offers a nice search function that some entrepreneurs (hello #Bradford Shrimp!) are using to find business leads on Twitter. How? Type in a search phrase like "Wordpress help" and find everyone who's talking about your topic. Then follow them and offer interesting content/tips they can use. Run a restaurant? Try searching for the phrase "happy hour," or if you're a grocery store chain, "coupons" or "groceries." It may take a couple tries to get the phrase or keyword that works for you, but a little research could yield a new customer/client you weren't reaching yesterday. If you're not in the business of directly selling something, you can use the search function on Tweetdeck to network within your industry.
June 23, 2009
