CaliberPulse

Caliber Group has launched CaliberPulse.com to help businesses stay abreast of the latest consumer behaviors, opinions and marketing trends to survive and thrive. Our agency excels at building brands and relationships. We’re well versed in the use of both traditional and social media to educate, influence or persuade audiences. To deliver an effective message, we know you have to understand your clients/customers: what they want and what they need.

What can you expect to find on CaliberPulse.com?

  • National, regional and local consumer behavior trends and opinions.
  • Insider marketing, public relations and Web marketing trends and tips.

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Using URL Shortener Bit.ly for Marketing Efforts

Twitter has done a great job of making Internet users write more concisely with its 140 character rule. It helps that URL shortening services let us share links that may be too long in their original state. TinyURL and Bit.ly are great ways to condense a link into a small amount of characters for tweeting and retweeting purposes. The advantage to using Bit.ly is how it doubles as a marketing tool for departments and companies investing their time and money in Internet marketing and social media.

June 22, 2009