CaliberPulse
Caliber Group has launched CaliberPulse.com to help businesses stay abreast of the latest consumer behaviors, opinions and marketing trends to survive and thrive. Our agency excels at building brands and relationships. We’re well versed in the use of both traditional and social media to educate, influence or persuade audiences. To deliver an effective message, we know you have to understand your clients/customers: what they want and what they need.
What can you expect to find on CaliberPulse.com?
- National, regional and local consumer behavior trends and opinions.
- Insider marketing, public relations and Web marketing trends and tips.
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This Year’s Hottest Advertising Trends
At Caliber, we don’t let trends influence our creative. However, we do like to stay informed of what is going on in the creative world. As the years pass, design elements such as techniques, colors, and fonts change. One year, we’ll see a lot of red usage with serif typefaces; another year, we’ll see green in everything with san serif typefaces. 2010 seemed to be the year of re-branding and we foresee this trend continuing into 2011. As companies try to refresh their look to appear more modern or launch new advertising campaigns, here are a few new creative trends we may see and some existing trends that will continue.
March 8, 2011
