Caliber Group has launched CaliberPulse.com to help businesses stay abreast of the latest consumer behaviors, opinions and marketing trends to survive and thrive. Our agency excels at building brands and relationships. We’re well versed in the use of both traditional and social media to educate, influence or persuade audiences. To deliver an effective message, we know you have to understand your clients/customers: what they want and what they need.
What can you expect to find on CaliberPulse.com?
- National, regional and local consumer behavior trends and opinions.
- Insider marketing, public relations and Web marketing trends and tips.
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10 Tactics to Acquire More Twitter Followers
In the past year Twitter use has exploded and is rapidly becoming an essential business marketing tool. Millions of people and companies have utilized Twitter to gain exposure, brand recognition, and maximize online marketing. Almost every successful brand has a powerful Twitter presence, but the magic question is: How do they obtain—and maintain—so many loyal and qualified followers? Whether seeking to increase your following personally, or for your business or brand, there are several strategies for building a successful Twitter account and an invaluable online marketing tool.
February 10, 2011
10 tips to get re-tweeted
The return on investment of time spent posting messages on Twitter is directly related to the number of qualified impressions those messages make. One key to increasing Twitter impressions is to have followers retweet your message to their followers; hence, retweets become an important tactical goal. Researchers and astute students of Twitter user behavior have made observations about tweet characteristics that result in retweet activity. Below are 10 things that you can do to get retweeted more:
January 27, 2011
Last Night, a Tweet Saved My Life
As social media becomes more popular in practically every demographic group, so is its ability to communicate directly with companies and agencies. This trend extends to reaching out through platforms such as Twitter for help, whether to properly fix a customer service issue or to relieve a true emergency. The American Red Cross recently conducted a survey that concluded about one in five adults in the United States would use social media to contact emergency responders in a disaster. The immediacy of social media enables it to spread information about an ongoing emergency as people want or need help. If 911 systems are inundated with calls or phone lines are down, it’s reasonable to expect use of available communication tools and expect a prompt response. Thus, tweeting and posting can be a matter of life and death.
August 11, 2010
Put Twitter’s Hashtags in Your Marketing Quiver
As our agency conducts social media training sessions, we've noticed many Twitter users do not understand the benefits of the platform's hashtag capabilities. Designated by the pound sign or hash symbol (#), this is a tool that even the most active social media enthusiasts haven't had the time to wrap their head around. However, hashtags can be powerful resource in a marketing and communication arsenal.
February 16, 2010
2010: The Year Social Media Comes of Age
New technologies changed the way businesses communicate with customers, friends and families throughout the last decade. For public relations and marketing professionals, the emergence of social media created new opportunities to build relationships never dreamed possible. Facebook, Twitter, Hootsuite, Tweetdeck, LinkedIn…Where are these social media platforms taking us? Will there come a day when information is somehow beamed directly into the cortex of our desired audience? While that seems unlikely, so did the concept of a social networking site like Facebook ten years ago. Today, one can update customers through a company’s social media account through a cell phone or notebook. Restaurants and businesses have free wireless Internet services to plug into. The news doesn’t wait for the evening broadcast or morning newspaper; rather, news reaches us instantaneously on our mobile devices through the latest post or tweet. Even traditional news sources allow for public comments after each story on their Web sites. Remember the days of dial-up Internet service or sending faxes to communicate 10 years ago? The times are certainly changing.
January 11, 2010
How One Salon is Building their Business Using Social Media
Hit a link and hit the jackpot? Well, maybe. No one knows for sure about the jackpot part. But one Southern Arizona salon is betting it will boost business by increasing relationships and referrals using social media. Gadabout SalonSpas has jumped into the Facebook and Twitter communities to enhance its top strategy for attracting new clients—word of mouth marketing. Starting this year, Gadabout has attracted 1,950+ Twitter followers and 450+ Facebook fans and a dedicated company blog readership. It figures. As Megan Davis, marketing director at Gadabout, points out, today’s social media platforms fit right into the classic relationship Gadabout clients have with their hairdresser.
December 9, 2009
The Fine Art of the Soft Sell and Social Media
I'm a huge fan of the Corporate Curmudgeon, a syndicated columnist who appears locally in our Arizona Daily Star doling out wry advice to the green, unsophisticated or just plain clueless employee. Yesterday's column touches on an art form that, to me, is highly underrated:The fine art of the "soft sell." Why, might you ask, should a marketer/copywriter/pr practitioner/social media guru/flack/hack/car salesmen care to know what a "soft sell" is? Well, my dears, because we as a society are burned out. And when audiences burn out, they shut their ears.
September 29, 2009
Buffalo Exchange – A Social Media Case Study
As Marketing Director since 1999, Michelle Livingston has been overseeing marketing, advertising, graphic design, public relations, promotions and the online presence for Buffalo Exchange, a national chain of hip resale clothing stores based in Tucson. Michelle has participated in the impressive growth of Buffalo Exchange to 36 stores and 2 franchises in 13 states, with $56.3 million a year in sales. Currently Buffalo Exchange has 5,414 MySpace friends, 3,606 Facebook Page fans, 1,193 Twitter followers and 222 Flickr photo favorites posted by other members.
September 22, 2009
Need a Social Media Policy at Work?
So if a misguided tweet occurs in an office cubicle and a boss isn’t around to hear it, did a twit, in fact, tweet? As with all new toys – the Internet, e-mail, instant messenger, text messaging – there comes a time in an employee’s life when said employee has to decide: will my company […]
September 3, 2009
Join the Conversation Early, Not After the Damage Is Done
If a conversation happens in a forest and you're not there to be a part of it, did it really happen? In the online world of social media - you bet your bottom dollar it did. And an entire network of friends, fans and followers heard it, participated in it and repeated it to their friends, fans and followers. When I worked for a small town newspaper right out of college, we often joked the biggest threat to being scooped was the gossip that took place at a quaint diner downtown. There's no message tool more effective than word of mouth - especially when the topic is heated, controversial or sensational. That's how I like to think of social media. It's not really all that new to those of us who understand how gossip works - it's fast, can often be misleading (think the children's game of telephone - the more you repeat something, the more inaccurate the message becomes) and sometimes damages someone's reputation.
August 28, 2009
Don’t Be the TMI Twitter Guy
Everybody knows somebody who shares information that should be kept to themselves. I like to call that person "The TMI (Too Much Information) Guy." Typically they are somebody you know at work or interact with in social settings. Now that social applications like Twitter and Facebook are bursting at the seams with new members, The TMI Guy is now your friend or follower. Not only can this make your social media experience a not-so-fun one, but it can also hurt your online reputation with other friends and even employers. Imagine if TMI Guy starts blabbing about something embarrassing you did - it's in their personality to share everything. This is definitely a trend. Here are some tips to consider as you build your online networks, whether you know a potentially dangerous TMI Guy or happen to be TMI Guy yourself (shame!).
August 5, 2009
Are Twitter, Facebook and YouTube Really Free Marketing Tools?
A popular argument in the business world against social media is that employers would have to pay employees to blog, tweet or post video and photos to YouTube and Facebook. The "man/woman-hours" is the expense.
August 4, 2009