CaliberPulse

Caliber Group has launched CaliberPulse.com to help businesses stay abreast of the latest consumer behaviors, opinions and marketing trends to survive and thrive. Our agency excels at building brands and relationships. We’re well versed in the use of both traditional and social media to educate, influence or persuade audiences. To deliver an effective message, we know you have to understand your clients/customers: what they want and what they need.

What can you expect to find on CaliberPulse.com?

  • National, regional and local consumer behavior trends and opinions.
  • Insider marketing, public relations and Web marketing trends and tips.

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Crisis Communication in Action: Takeaways from Tucson Tragedy

“Communication is a complex activity under the best of circumstances and turns exponentially intricate when a crisis occurs. The mass shooting this past January 8 is a crisis that rocked not only Tucson, but is still being felt across our state and nation, and even around the world.” -Daphne Gilman and Jan Howard, Presidents of IABC Tucson and the Southern Arizona chapter of PRSA. It is not often that those involved in communicating about a crisis talk publicly about the process of handling the events. But recently, Caliber team members had the privilege of attending a seminar at the University of Arizona: Crisis Communication in Action: Tucson in the International News. This program, sponsored by PRSA Southern Arizona Chapter and IABC Tucson, provided insight into the communications crisis that arose from the tragic shooting of Congresswoman Gabrielle Giffords and other victims on January 8. It was a unique opportunity to hear news leadership and institutional public information officers speak openly about this shared experience, and we would like to share the top takeaway messages with you.

February 24, 2011

Seize the Good News: Tucson Makes Top 20 in Forbes’ Innovation List

After a long month of controversial legislative decisions putting Arizona in the national media hot seat, some welcome positive news emerged: Tucson came in as number 19 on Forbes’ list of “America's Most Innovative Cities.” Tucson’s rankings, as reported by the May 27 Arizona Daily Star: • 31st for technology and science jobs • 27th for creative jobs • 16th in patents per capita • 45th in venture investments per capita. The ranking puts Tucson is the company of San Jose, Calif., was at the top of the list, followed by Austin, Texas; Raleigh, N.C.; San Francisco; and Seattle. Phoenix or New York did not make the top-20.

June 8, 2010

Facebook sizzles with local, summer deals

If you want a hot deal close to home, check Facebook. Marketers are turning to social media, such as Facebook and Twitter, to attract locals into tourist-dependent businesses during the off-season. Loews Ventana Canyon in Tucson and Loews Lake Las Vegas applied the airlines’ concept of flying standby to the hotel industry with its clever “Standby Staycations.”

May 28, 2010

Gem Show Here to Stay; How to make the Most of It

The Tucson Gem, Mineral & Fossil Showcase, which will bring thousands of buyers, sellers and treasure hunters from around the world to Southern Arizona through Feb. 14, will remain a Southern Arizona tradition and economic rainmaker. Fears that the Tucson Gem, Mineral & Fossil Show, commonly referred to as “the gem show,” will leave Tucson are “unfair” and “unrealistic,” said Kimberly Schmitz, director of communications and public relations for the Metropolitan Tucson Convention and Visitors Bureau. One of Tucson’s premier events, the showcase packs an annual $100 million wallop into the local economy. On its heels: Accenture Match Play Championship, La Fiesta de los Vaqueros (the Tucson Rodeo) and Spring Training. (The Arizona Diamondbacks and the Colorado Rockies leave Tucson for a new spring training facility east of Phoenix in 2011.)

February 2, 2010

Avenue Coffee Leaves Tucson Twittering and Caffeinated

As Twitter becomes more of a business tool every day, there is an emerging trend of smaller businesses using the social media platform as a way to engage customers. Korean BBQ trucks in L.A., snowball shops in New Orleans and sushi restaurants in San Francisco have all found ways to market with a limited advertising budget, achieving outstanding results. Avenue Coffee, Tucson's newest place to get your java fix, was extremely successful in using Twitter to drive first-day sales to their store on a day that had many clamoring for their free pastries from a much larger competitor.

July 24, 2009