CaliberPulse
Caliber Group has launched CaliberPulse.com to help businesses stay abreast of the latest consumer behaviors, opinions and marketing trends to survive and thrive. Our agency excels at building brands and relationships. We’re well versed in the use of both traditional and social media to educate, influence or persuade audiences. To deliver an effective message, we know you have to understand your clients/customers: what they want and what they need.
What can you expect to find on CaliberPulse.com?
- National, regional and local consumer behavior trends and opinions.
- Insider marketing, public relations and Web marketing trends and tips.
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10 Tactics to Acquire More Twitter Followers
In the past year Twitter use has exploded and is rapidly becoming an essential business marketing tool. Millions of people and companies have utilized Twitter to gain exposure, brand recognition, and maximize online marketing. Almost every successful brand has a powerful Twitter presence, but the magic question is: How do they obtain—and maintain—so many loyal and qualified followers? Whether seeking to increase your following personally, or for your business or brand, there are several strategies for building a successful Twitter account and an invaluable online marketing tool.
February 10, 2011
Top 5 Reasons You Should be on Quora
Clients and colleagues are always asking “What’s the next ‘hot’ thing we should be doing?” Our latest answer? Quora. According to its administrators, “Quora is a collection of questions and answers created, edited, and organized by everyone who uses it. The main goal is to be the best possible resource for someone who wants to know about each question.” According to Peter Baskerville, Quora reviewer, entrepreneur, educational resource developer and vocational teacher, Quora is: -An online collaborative information sharing and learning platform. -An online engineering platform that connects the information needs of real people with information solutions provided by real people.
February 1, 2011
Put Twitter’s Hashtags in Your Marketing Quiver
As our agency conducts social media training sessions, we've noticed many Twitter users do not understand the benefits of the platform's hashtag capabilities. Designated by the pound sign or hash symbol (#), this is a tool that even the most active social media enthusiasts haven't had the time to wrap their head around. However, hashtags can be powerful resource in a marketing and communication arsenal.
February 16, 2010
