Caliber Group has launched CaliberPulse.com to help businesses stay abreast of the latest consumer behaviors, opinions and marketing trends to survive and thrive. Our agency excels at building brands and relationships. We’re well versed in the use of both traditional and social media to educate, influence or persuade audiences. To deliver an effective message, we know you have to understand your clients/customers: what they want and what they need.
What can you expect to find on CaliberPulse.com?
- National, regional and local consumer behavior trends and opinions.
- Insider marketing, public relations and Web marketing trends and tips.
You are viewing our posts from Traditional Media.
Are Your Releases Positioned to Reach Your Target Audience?
What do you do when your company has exciting news that will likely meet with strong opposition by the exact target audience you are trying to reach? Preemptively planning and precisely positioning your message to best accommodate that specific demographic could be the best approach.
May 23, 2013
Some Not so Secret Secrets When Buying Digital Advertising
When buying online advertising the approach is very different from that of purchasing traditional media. The language, the method of determining ROI, and the overall strategy have all changed. A BOLO workshop I attended introduced several web tools to help sort through the mystery and unknowns of online ad purchases. Remember, the internet is very transparent, researching the “audience” of an online advertising outlet is easier and cheaper than any other media. You don’t have to pay the high fees charged by the various TV, radio and newspaper quantitative research companies to find out who is visiting a specific website or how long they are staying there. The information you search for can be found through several free or low cost web services. Here are some recommended online research tools to help you determine the potential audience reach of a particular website;
December 17, 2010
Tricks of the trade(show) to boost ROI
Face-to-face encounters with other human beings are easily avoided with all the new technology we have at our fingertips. Given how easy it is these days to keep up with business acquaintances and colleagues by e-mail and social media, the traditional methods of engaging with professionals in your industry have taken a back seat. However, tradeshows, once the most direct way that companies engaged with and targeted new customers, are still an important part of any marketing strategy and should not be overlooked. A new study by Oxford Economics USA shows how a dollar invested in business travel, returned a $12.50 increase in revenue and $3.80 in new profits. With that reinforcement in mind, plan your next industry show with a strategy. Check out these “11 Trade Show Strategies to Boost ROI” to get the most out of your time and investment.
November 17, 2010
What you won’t learn on ‘Mad Men’: Time to slide into the digital age
Are you sliding along the scale between traditional and digital marketing? Perhaps you are among the businesses still using only traditional forms of advertising that have been around for decades, such as outdoor, print, television and radio. Watch any Mad Men episode and you will hear these familiar tactics discussed. Traditional media were used back then, and remain the basis for many organizations’ marketing efforts. But there are many new tools at your disposal to help you reach your audience and garner results. If you haven’t already, start learning about and integrating new digital tactics into your marketing mix. We are not advocating abandoning traditional forms of advertising. Wise marketers are learning how to use all the new tools and including them when assessing what mediums will be used to reach a particular audience or to brand a specific product or service. Balancing the marketing options As with any marketing program, one size does not fit all. Each marketing mix needs to be tailored to the goals and objectives of the client. Don’t feel overwhelmed: You can start in small ways to integrate these new technologies into your marketing. Here are a few examples.
October 21, 2010