CaliberPulse
Caliber Group has launched CaliberPulse.com to help businesses stay abreast of the latest consumer behaviors, opinions and marketing trends to survive and thrive. Our agency excels at building brands and relationships. We’re well versed in the use of both traditional and social media to educate, influence or persuade audiences. To deliver an effective message, we know you have to understand your clients/customers: what they want and what they need.
What can you expect to find on CaliberPulse.com?
- National, regional and local consumer behavior trends and opinions.
- Insider marketing, public relations and Web marketing trends and tips.
You are viewing our posts from Trade shows.
Tricks of the Trade(show) to Boost ROI
Face-to-face encounters with other human beings are easily avoided with all the new technology we have at our fingertips. Given how easy it is these days to keep up with business acquaintances and colleagues by e-mail and social media, the traditional methods of engaging with professionals in your industry have taken a back seat. However, tradeshows, once the most direct way that companies engaged with and targeted new customers, are still an important part of any marketing strategy and should not be overlooked. A new study by Oxford Economics USA shows how a dollar invested in business travel, returned a $12.50 increase in revenue and $3.80 in new profits. With that reinforcement in mind, plan your next industry show with a strategy. Check out these “11 Trade Show Strategies to Boost ROI” to get the most out of your time and investment.
November 17, 2010
