Caliber Group has launched CaliberPulse.com to help businesses stay abreast of the latest consumer behaviors, opinions and marketing trends to survive and thrive. Our agency excels at building brands and relationships. We’re well versed in the use of both traditional and social media to educate, influence or persuade audiences. To deliver an effective message, we know you have to understand your clients/customers: what they want and what they need.
What can you expect to find on CaliberPulse.com?
- National, regional and local consumer behavior trends and opinions.
- Insider marketing, public relations and Web marketing trends and tips.
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5 Tips on How to Define and Reach Your Target Customer
Zeroing in on your target customer is essential to the success of a marketing campaign. However, reaching potential customers for your business, product or service can be a difficult task. First, consider the 80/20 rule: It’s likely that 80 percent of your most profitable business comes from 20 percent of your core customers. Ideally, you want to identify who those 20 percent are so you can target your marketing and advertising to potential customers who are similar to them. The key is to identify who these core customers are and then determine where they are. Ask yourself, “Who is my ideal client?” Are they a man, woman or child? How old are they? Relationship status? What does their lifestyle look like? Likes? Dislikes? Hobbies? Education? Job? Income? Remember, “everyone” is not your target customer. Decide who your best customer really is and then identify the best way to target them with your message. Consult these tips to learn how to define and find your ideal customer.
June 17, 2011