CaliberPulse
Caliber Group has launched CaliberPulse.com to help businesses stay abreast of the latest consumer behaviors, opinions and marketing trends to survive and thrive. Our agency excels at building brands and relationships. We’re well versed in the use of both traditional and social media to educate, influence or persuade audiences. To deliver an effective message, we know you have to understand your clients/customers: what they want and what they need.
What can you expect to find on CaliberPulse.com?
- National, regional and local consumer behavior trends and opinions.
- Insider marketing, public relations and Web marketing trends and tips.
You are viewing our posts from SyFy.
Cutting Out Negative URL Potential
NBC Universal, parent company of the newly-rebranded SyFy Network, realized there might be hecklers that didn't approve of the station's new focus or look. The executives bought SyFySucks.com to combat this, leaving Internet trolls and detractors one less avenue to damage the company's reputation or marketing campaign. This was a smart move for the company, especially since they knew a majority of their viewers were avid Internet users. If fans were unhappy about something, they would most likely find an avenue on the Web to address it. Some places like NoSyFy.com got through, but the damage was minimized.
June 25, 2009
