Caliber Group has launched CaliberPulse.com to help businesses stay abreast of the latest consumer behaviors, opinions and marketing trends to survive and thrive. Our agency excels at building brands and relationships. We’re well versed in the use of both traditional and social media to educate, influence or persuade audiences. To deliver an effective message, we know you have to understand your clients/customers: what they want and what they need.
What can you expect to find on CaliberPulse.com?
- National, regional and local consumer behavior trends and opinions.
- Insider marketing, public relations and Web marketing trends and tips.
You are viewing our posts from survey results.
STUDY: The State of Social Marketing 2012 – 2013
Social media exists in a state of constant change, which means community managers must evaluate and adapt their strategies often to achieve established goals. Implementing a stagnate social media plan can end up costing your company more than it benefits you.
June 13, 2013
Getting the Most From Survey Results
Surveying existing and potential customers is an excellent way to learn their needs and priorities. The information received can then be used in the development of your business and marketing plan. The questions you ask, and the way you ask them, are very important in capturing information that is actionable and can then be used to increase sales and profits. In order to get the best actionable results from a survey, thorough planning is required. Before a survey is conducted, consider the following questions:
June 23, 2011
Let’s Get Digital: Top 3 Findings from Arbitron Survey
Nearly 90 percent of U.S. households have access to the Internet. Two-thirds of homes with Internet access have Wi-Fi network. More than half of Americans 12 years and older have a Facebook page. These are just some of the highlights that Arbitron, a radio rating and media research company, and Edison Research released in the results of their recent survey, Navigating Digital Platforms. The survey combines a cross section of previous research spanning thirteen years of inquiries into traditional, new, and digital media preferences and user habits. Here are the three top takeaway trends, discoveries, and significant implications that will affect marketing decisions today and tomorrow.
April 22, 2011