CaliberPulse
Caliber Group has launched CaliberPulse.com to help businesses stay abreast of the latest consumer behaviors, opinions and marketing trends to survive and thrive. Our agency excels at building brands and relationships. We’re well versed in the use of both traditional and social media to educate, influence or persuade audiences. To deliver an effective message, we know you have to understand your clients/customers: what they want and what they need.
What can you expect to find on CaliberPulse.com?
- National, regional and local consumer behavior trends and opinions.
- Insider marketing, public relations and Web marketing trends and tips.
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The “100-Mile Expert” Rule
Earlier this year, I gave a presentation on social media marketing at the League of Historic American Theatre’s national conference, which was held in San Antonio. The 60 theatre-proprietors and attendees that flew in for the conference were very eager to learn about the latest tips and tricks on the ever-expanding social media landscape. Many attendees I talked to claimed that they had seen social media speakers in their own cities, but told me my workshop was the best one they had ever been to. Flattery aside, it is always nice to have people appreciate your expertise. But I realized that I became a victim of the “100-Mile Rule,” which is a term our office has coined for consultants and subject-experts who are viewed as being more credible strictly because they are new, different and work at least 100 miles away.
September 24, 2010